Today, millennials represent 32% of the automotive market shoppers, and by 2030, that number will increase to 50%. Soon, half of all automotive shoppers are folks who have depended on computers for most of their lives. Because of this huge shift, millennials are not likely to respond to the same marketing strategies used to target […]
Posts Tagged ‘automotive industry’
AI Transformation in Automotive is Not Just Autonomous Vehicles
For many, the idea of AI in the automotive industry brought up images of autonomous (self-driving) vehicles. These vehicles are certainly one of the more visible applications of the technology, but there is so much more behind the scenes and under the proverbial hood. AI and automation have become essential in the design and production […]
State of the Automotive Industry: The First Half of 2023
All eyes are on the automotive industry as the great electric vehicle transformation is sweeping the United States. With an administration that is pushing big goals for EV adoption by 2030, and consumer demand ramping up for the latest vehicle technology, OEMs and dealers are scrambling to ensure they stay on top of the game. […]
Solutions to the Biggest Issues with EV Batteries: Manufacturing, Misconceptions, and Compliance
If you’ve been paying close attention to the automotive market lately, specifically the electric vehicle market, you will have noticed that OEMs are beginning to invest in battery production as a critical component of their overall electric vehicle transition. Most notably, they are doing so within their own borders. This begs the question: Why would […]
In-Vehicle Personalization Isn’t Fuzzy Dice Anymore
Personalization in the automotive industry is something that every OEM is actively thinking about and working on right now – and I’ve covered this trend in its most birds-eye view form when it comes to personalization at scale. With new technology such as AI and machine learning accelerating, it is table stakes for OEMs to […]
Here’s How OEMs Should Adapt to the Latest Trends
OEMs are sitting at a critical moment in automotive history – they will either take part in the greatest transformation ever or get left behind. Adoption will look different for every organization, but all will need to address the major trends driven by consumer preferences, technology, data, and climate concerns. Overall, the most transformational trends […]
OEMs: Put Customers in the Center of the Automotive Experience
In the new world of automotive – where advanced technologies like generative AI personalization, connectivity, autonomous driving, subscriptions, electrification, and more are taking over – customers have new preferences and demands that OEMs and dealers must address. Ultimately, success will come when the customer is put at the center and asked what they want. The […]
Where Do Dealerships Fit Into a Landscape of Automotive Loyalty, Data, and Mobility Transformation?
The automotive industry has 3 overarching priorities that every OEM is wrestling with and thinking about: Gaining a close relationship with their consumer Discerning who controls the data and how they leverage it to create a better consistent omnichannel experience for the consumer Successful dealer transformation to address changing consumer preferences and the evolving automotive […]
The EV Leadership of Luca Ranzani Proves Automotive Has a Bright Future
As the season for Formula SAE ends, our company’s podcast “What If, So What” decided to interview the University of Michigan team captain, Luca, about his experience as an engineer for these incredible formula-style vehicles. I just finished listening to the episode, and I couldn’t believe how many parallels there were to the automotive industry. […]
Connected Vehicles: The Future of Automotive is Here
Vehicles today remind me of smartphones on wheels. When you get down to it, they are computers capable of software upgrades, navigation, sensing, and even entertainment through subscriptions or mobile apps. Automotive manufacturers are realizing that many young consumers are preferring frictionless and fully digital customer journeys as opposed to multiple lengthy in-person visits to […]
Why OEMs Should Start Taking Automotive Subscription Services Seriously
Sitting here by the lake on a Saturday afternoon, I am watching my wife scroll through our entertainment options. This otherwise ordinary practice made me realize that we are very used to subscriptions and countless choices for entertainment. Before our modern bombardment of media, my childhood consisted of three network channels and a large antenna […]
It’s Time For a Reality Check On Electric Vehicles
As someone who is passionate about reducing our carbon footprint, I have been eagerly following the development of EVs (electric vehicles). However, as I consider the magnitude of the changes required to transition from ICE (internal combustion engine) vehicles to EVs, I believe that this transformation should happen gradually over time. The impact of this […]