First, I want to state that while I have the great honor of leading our automotive team, there are so many great teammates all over the organization and world that make up the heart and soul of the practice. That being said, the one person that I will call out is my mentor and bonus […]
Posts Tagged ‘automotive industry’
What Do Windshield Wipers, Cruise Control, and Winton Motor Company All Have In Common?
Mary Anderson and the Windshield Wipers Mary Anderson, who visited NYC on a snowy day in the early 1900s, saw the need for manual wipers that the driver could use from inside the vehicle. In 1905, Mary Anderson invented windshield wipers to improve driving in rain and snow. Before the invention of windshield wipers, drivers […]
Let’s Leave Behind Electric Vehicle Tunnel Vision
Automotive innovation is only speeding up as we head into 2024, but it might not look that way when focusing on electric vehicles. In the last few months of 2023, it seemed the headlines were only filled with bad news about OEMs who had invested in EVs and struggled to get them off the lots. […]
Dealership Transformation Extends Beyond the Dealership
When I hear the term “dealer transformation,” I always think that the term is too narrow in speaking about just the transformation within the dealership. There is no doubt that the consumer today has very different expectations and preferences concerning dealerships and shopping experiences than the consumer of ten years ago, and dealerships need to […]
Is Loyalty Dead? Automotive & Mobility Experts Discuss During Our London Event
Alongside our partners HCLSoftware and AWS, we hosted an automotive panel in London and invited major OEMs as well as other innovative leaders in the industry. Mark Felix, the CMO of The AA in London, was the keynote speaker followed by Martin Tavener, CTO of Commerce at HCLSoftware. I’m proud to have been a part […]
EVs and the Evolution of Automotive Commerce: Highlights from Our Detroit Event
At the beautiful Shinola Hotel in downtown Detroit, we invited a distinguished group of automotive and mobility industry leaders to participate in a discussion on the current state of the industry. The conversation was lively, and we traded ideas, theories, and suggestions on how OEMs and automotive suppliers could thrive in this changing industry. The […]
Without a Handle on Data, OEMs Will Lose Out on Connected Vehicles
We’re on the fast track to fully connected and automated vehicles. Consumers are no longer tolerating the standard non-connected car in which information is stored locally. This information dies where it stays because that car does not interact with any server that can utilize the data. For example, standard car users are missing out on: […]
Connected Vehicles Highlight Big Opportunities and Concerns For OEMs
Probably the most important realization of the automotive industry is that it is not just changing or even evolving — it is literally being redefined. The North Star has changed for OEMs from manufacturing to software and big data plays. These devices on wheels aren’t just vehicles anymore. At least not in the traditional definition. […]
Digital Accessibility is Critical to Automotive UX
Digital Accessibility Is Critical to Automotive UX Automotive companies are faced with so many challenges as the industry evolves faster than ever – yet a problem that has plagued them for ages continues to stick around: accessibility. While the younger generations stay in focus as the consumers to delight with new products and services, the […]
The Road to Revolutionary Automotive Commerce: Discussion with Justin Racine
Revolutionizing the Road to Modern Automotive Commerce I recently spoke with Justin Racine, our Principal of Unified Commerce, exploring how commerce is quickly evolving in the automotive industry. In my first video with him, we covered how: Consumers are demanding real-time experiences and fast product deliveries, including online purchases and curbside pickups. Immersive experiences are becoming […]
Rhonda Walker Has Changed the Automotive Industry, Whether She Knows It Or Not
Rhonda Walker is a force. Each day, I get up at 4:30 AM to work out and extend my day, which I thought made me pretty cool. That all changed when Rhonda Walker announced that she gets up at 2:30 AM to get a longer day in. Suddenly, my 4:30 AM wake-up call felt like […]
Driving Automotive Excellence and Success with Keith Tomatore’s “One Team, One Mission” Mindset
When paving your career path, it’s important to find something you love that doesn’t feel like work. Living in Detroit, also known as “Motor City,” long-time industry veteran of the automotive space, Keith “KT” Tomatore fully embodies this sentiment as Perficient’s Global Automotive Lead. KT is a transformational automotive leader who propels global companies […]