Posts Tagged ‘adobe summit’

  Are you excited for Adobe Summit? I know I am! We’re now down to the last few days before Adobe Summit starts on March 22nd and I’m getting my bags packed. This year, I’m bringing something new: a video camera! Every day, I’ll be sharing a video of my thoughts, insights and views on […]

In a recent interview with Robert Sumner, principal of Perficient’s Adobe practice, we discussed first steps to create a personalization strategy for digital experience platforms. Proper planning is necessary, but executing a digital strategy isn’t as easy as flipping a switch. In our discussion, we also talked about creating personalization scenarios and the implications of this […]

“Only in the last 20 years have we seen marketing change from spending money to interrupt people with advertising to market everything you make and everything you say…a lot of marketers didn’t get that memo.” – Seth Godin The average consumer goes through a minimum of five touch points with a business before converting, according […]

Vegas here we come! Adobe Summit 2016 is two weeks away, and our team at Perficient is excited to take part in this premier digital marketing conference. The 2016 event has relocated to Las Vegas from its former site in Salt Lake City, indicating the growth of Adobe as a leader in digital experience platforms. […]

Bertrand de Coatpont and Scott Date of Adobe about online communities.  This is communities within Experience Manager. Specifically, it’s version 6.1 which has completely redone Communities. There’s a thought that a community project is an overwhelming effort from a time and engineering perspective.   With that in mind, Adobe has made a lot of simplifications. […]

This is the first year where travel and hospitality is a core and strategic vertical. Stats: 50% of your customers start their travel journey with no brand in mind 100% of your customers expect a to be remembered by their airline or hotel This is about “marketing” beyond marketing. In other words, support the entire […]

Today at Adobe Summit, Urosh Pajic and Peter Krmpotic of Adobe spoke about best practices in content optimization with Adobe Experience Manager. Remember the time when it was enough to just put your content out there and gain customer attention? These times are long gone, and today’s customers expect personalized and relevant content across all […]

The theme is reinvention. Michael has reinvented himself many times. Starting with standup then on to comedy then on to more serious roles.  Then…….. he was Batman. A recap of today’s Adobe Summit interview: Question: Did you steer your career or did you go with the flow? I started something in college then dropped out. I […]

My notes from an interview with Nate Silver, founder of  FiveThirtyEight.com, at Adobe Summit: Question: When did you say you could have a profession in number and stats? I don’t know when really but I took a boring consulting job right out of college.  In my spare time I started working on a program to […]

Highlights from Adobe Summit’s Day 2 session with Steve Young and Collin Resch: Question: If you were still playing, would you throw to Richard Sherman? In college, everyone was open. In the pros, no one was open.  To me, I don’t care who is out there. If you are open, you are getting the football. […]

Nate Silver, founder of  FiveThirtyEight.com, was interviewed at Adobe Summit 2015. His views on the future of analytics and what made him successful are pretty interesting. Check it out on our Digital Tech blog Question: You are also an entrepreneur. One thing you have to do is how to communicate the data.  How do you […]

Continuing on with Adobe’s opening session: Core Services build out the overall Marketing Cloud experience Profiles and audiences Key to the cloud.  A single profile that works across every solution Now it ingests CRM and enterprise data Collaboration Activation Powered by Dynamic Tag Management Most rapidly adopted digital service Adobe has ever seen.  0 to […]