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Navigating the Next at Adobe Summit 2016

Digital Marketing - The Digital Essentials, Part 1
The Digital Essentials, Part 1

A compelling digital strategy aligns customer experiences, business execution, and the right technology as the market and your competition constantly evolve. Our Digital Essentials highlight the most compelling aspects of all three to help you react and respond to this ongoing evolution.

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Vegas here we come! Adobe Summit 2016 is two weeks away, and our team at Perficient is excited to take part in this premier digital marketing conference. The 2016 event has relocated to Las Vegas from its former site in Salt Lake City, indicating the growth of Adobe as a leader in digital experience platforms.
I recently spoke with Lynn Brading, Adobe Alliance Manager at Perficient, to learn more about Adobe Summit and the Perficient-Adobe partnership.
What are you most looking forward to at this year’s Summit?
“The opening general session is full of new information about how companies are achieving digital transformation. And the Sneaks is always my favorite because we hear those ten great, new ideas coming from Adobe,” she said.
This year’s Summit Sneaks features celebrity host Thomas Middleditch from HBO’s Silicon Valley who will provide a behind the scenes look at what’s being developed within Adobe labs.
What can we expect to see from Perficient at Summit 2016?
“Because digital is in our DNA, we know how to combine the rich set of Adobe technologies to build solutions that work with our creative. One of the things you’ll see at our booth is a mobile application – developed by Perficient – that’s 100% built on Adobe solutions,” Brading replied.
For a demo of the Adobe Summit mobile app, be sure to visit booth #530. You’ll see how Adobe Experience Manager Mobile makes it easy to manage, target, and personalize mobile content while gaining the ability to track user analytics in near real-time.
Perficient recently elevated Adobe to an Enterprise Partner. What’s the significance of this recognition?
“Our Adobe practice doubled in size in 2015, and we’re expecting to see the same growth this year. By working closely alongside Adobe, we uncover opportunities within organizations where we can make an impact, such as solving a digital maturity issue or building a roadmap to advance clients from where they are in their digital marketing to where they want to be in one, three, or five years. Adobe has the very best solutions for solving such issues, and Perficient brings those solutions to life,” she said.
The countdown begins…
No matter where you are on your digital marketing journey, Perficient is ready to help you navigate your transformation and achieve success. Follow Brading and other members of the Perficient team on Twitter, @Perficient. During Adobe Summit, we will post new blogs and live-tweet from the general sessions.
And if you’re attending, you can enter for your chance to win one of 10 gift cards worth $100 each to the Grand Canal Shoppes at The Venetian. Click here for early bird prize registration. Winners’ names will be posted at our booth (#530) each day.
See you in Vegas!

About the Author

Stephanie has more than 10 years' experience in marketing communications, leading and executing marketing strategies for corporate and non-profit organizations. She elevates the awareness and creativity of content marketing campaigns for Perficient.

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