Posts Tagged ‘Adobe Marketing Cloud’

While listening to Brad Rencher speak at Adobe Summit 2016, something he said stuck with me. “Marketers are no longer in the business of selling products – we are selling experiences.” The proliferation of technology, such as smartphones and the Internet of Things, make it possible to engage with customers on a one-to-one basis. However, […]

Adobe Summit 2016 was an unforgettable experience. The leading industry event for marketing and business transformation attracted a record-breaking 10,000 attendees in Las Vegas. Our team was on the ground at Summit, learning about the latest innovations from Adobe and how marketers need to lead the transformation of creating an experience-led business. Michael Porter, managing […]

It’s about the Adobe Cloud Platform.  The Adobe Marketing Cloud is the most well rounded on the planet. Adobe Digital Index Adobe Digital Economy project: insights from key analytics at a macro level. Brand Rencher is excited to showcase the new changes Will see key changes New interface across all the products Mobile innoveation Data […]

Creating a top-notch digital experience is essential to competing in today’s fast-paced business environment. In fact, 94% of marketers recognize that improving content creation and delivery processes are key to a great customer experience. Aligning the right people, technology, and funding to create such an experience isn’t an easy task. With the help of a […]

“Only in the last 20 years have we seen marketing change from spending money to interrupt people with advertising to market everything you make and everything you say…a lot of marketers didn’t get that memo.” – Seth Godin The average consumer goes through a minimum of five touch points with a business before converting, according […]

“Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford Perficient is built upon a foundation of successful collaboration with our partners. It is with great pride and excitement that we announce the elevation of Adobe to an Enterprise Partner. This distinction is reserved for our largest and strongest […]

It’s the day after the big game. The Denver Broncos are still bathing in Super Bowl victory, but what about the advertisers? Some might feel like this CMO. Yes, the brands who advertise during the Super Bowl have the budgets pay for a captive audience of 115+ million viewers. But does it make sense to […]

I recently attended an excellent webinar “Ask the Experts – Adobe Target New Features” presented by Adobe’s @kimenwarner. During the webinar, Kimen mentioned a very exciting new feature coming to Adobe Target in February 2016: AT.js. AT.js is the new client library for Adobe Target, replacing the legacy mbox.js. This new client library is currently in […]

A news item from Microsoft at Adobe Summit today indicates that they will engage in a strategic partnership which will    feature the integration of Adobe Marketing Cloud Solutions with Microsoft Dynamics CRM. According to Microsoft’s Kirill Tatarinov (EVP, Microsoft Business Solutions): Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with […]