Adding social capabilities to your digital experience site can bring some nice benefits. One benefit that is often overlooked is the multiplier effect of social sharing. If you can can get people to promote your brand or product, you can reach larger audiences and save advertising costs as well. A single “Like” on your product page can translate into millions of people seeing that someone they know endorses you.
IBM spoke about combining WebSphere Portal and IBM Connections into a Social Digital Experience. Traditionally, IBM Connections has been seen as an internal social tool that works on the intranet. But, in fact, Connections can be useful on your external site as well.
- Support communities are often a way to engage with customers and then direct them to your other sites.
- Blogs on your external site can attract visitors
- Innovation or ideation capabilities let people give you input and can cause those people who engage to reach out on other social platforms. On twitter: “Hey Perficient is looking for ideas about enhancing X, go to their site and weigh in…”
WebSphere Portal now exposes and seamlessly integrates all IBM Connections features making it easy to infuse social capabilities in your Digital Experience site. Portal also has the ability to publish content directly to social media networks such as Twitter, Facebook, LinkedIn and internal Connections. You see a video of these capabilities here:www-10.lotus.com/ldd/portalwiki.nsf/dx/TECH-D06_Social_Renderingcol_Combine_IBM_Web_Content_Manager_with_IBM_Connections_to_Render_Social_Data_on_Your_Portal_Pages