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Six Trends Moving the Needle in Customer Care: Cloud

Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #6: Cloud Enables Customer Care Anywhere Cloud solutions enable better customer care experiences. Customers can find the […]

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Consumers to Content Marketers: I’m Interested in Me, Not You

Content marketing has been a hot topic over the past 8 years as marketers have looked for ways to connect with consumers. At Perficient, we use content marketing extensively, as evidenced by this blog. We’ve also blogged about content marketing going all the way back to 2012 (Content Marketing Impact & #SocialBusiness). The trick for […]

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Social Media Options

Thanks to Kara Whitlow for pointing me to this article. When you look at digital transformation, the custom facing side means you have to meet customers where they are and that means a variety of social media channels have to be included. It doesn’t matter if you are in the B2C or B2B world, social […]

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How Leading Organizations are Transforming Patient Experience

With 2017 coming to a close it was the perfect opportunity to reflect on all the great things our clients are doing to improve healthcare. Here are three of my favorites: Video: Enhancing Medical Research at the University of Colorado Learn why University of Colorado Anschutz Medical Campus turned to the cloud to improve security, […]

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How Merck & Facebook Are Pushing The Bounds Of Patient Recruitment

In December 2016, my colleague wrote about various technologies that can help pharmaceutical and research organizations help recruit clinical trial subjects. One of the applications Param Singh, our director of clinical operations and connected health for life sciences, highlighted is called Antidote Match: “Antidote Match, which uses natural language processing, artificial intelligence, and an army […]

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5 Ways the Buyer’s Journey Has Evolved

As an elementary school student more than 20 years ago, one of my assignments was to raise money for the class through magazine subscriptions. Though our teachers no sales training, the accepted method for converting potential customers was to walk door-to-door or ask our parents to introduce us to interested friends. When sales were tallied […]

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IBM Named Leader by Forrester for Web Content Management

As a marketing manager, I understand the full importance of content in the buyer’s journey. Depending on where awareness occurs, a customer could either be getting to know the solution I’m promoting, interested in adoption, or curious about the sale. Either way, it’s up to me to provide the information in a compelling, useful, and […]

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Just in Time for #HIMSS17 – Top 5 Provider Trends for 2017

Times are changing in nearly every aspect of life, and the healthcare industry is not immune to this disruption. Meeting the rising demands of patient and consumers requires healthcare organizations to keep pace with the ever-changing technology landscape. While there is no rest for the weary in this fast-paced world of technology evolution, there is […]

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Cedars-Sinai and Social Media Governance at #HIMSS17

Perficient and client Cedars-Sinai will be presenting on the Four Pillars of Social Media Governance at #HIMSS17. Melody Smith Jones, Manager, Connected Health, Perficient will be joined by Nelly Jacobo, Director Digital Strategy, Cedars-Sinai to talk about the importance of social media governance and discuss how Cedars-Sinai correctly implemented a social media governance program including […]

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#HIMSS17 Social Media Ambassadors: Voices from Across Healthcare

In just a couple weeks more than 40,000 health IT professionals, clinicians, executives and vendors from around the world will gather in Orlando for the annual HIMSS Conference (Feb. 19-23). In addition to the in-person attendees hundreds of others will engage via social networks to keep pace with the latest in health IT news. If […]

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Video Plays Big on Super Sunday

The first weekend of February is an exciting one for people worldwide, especially those who enjoy football as the National Football League (NFL) plays its annual championship game. Now in its 51st edition, the game drives attention in all areas of popular culture and media, from the national anthem to prop bets to the cost […]

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Top 10 Financial Services Blog Posts Of 2016

While we rolled into 2017, I thought it would be neat to see what our readers were, well, reading. Without further ado, here are the top 10 blog posts Perficient’s financial services practice wrote that seemed to be popular among readers. They’re ranked in order of popularity, with number one being the most viewed piece. Citi’s Digital […]

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[FREE GUIDE]: Upgrade Your Digital Experience in 2017

2017 promises to bring new challenges for organizations looking to connect with customers and maintain relationships. As the web becomes an increasingly noisy space, selecting the right technologies can make all the difference between competition and irrelevance. We believe that having a comprehensive digital experience is critical to business and communications continuity. Not only must […]

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The Healthcare Content Pie: 7 Marketing Strategies for 2017

Healthcare organizations are continuing to adapt to the ever-changing healthcare industry. Hospitals, health systems and health plans are undergoing infrastructure rebuilds to suit the needs of the new market; transforming their traditional business models to survive the rising expectations to deliver a connected and on-demand experience to patients and members. The growing expectations of healthcare […]

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Facebook Tells Insurer It’s Not OK To Leverage Users’ Posts For Pricing

A recent Financial Times article discussed how Admiral, a UK-based insurance company, was planning to leverage Facebook data to offer policy discounts. “The way you write and the things you post online are shaped by your personality,” an Admiral employee said. “An overconfident person will use phrases such as ‘always,’ ‘never,’ and exclamation marks rather […]

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[This Week] Mining The Internet For Safety Signals

Online communities and social networks like Twitter and Facebook have become important real-world data repositories that can be leveraged by life sciences organizations to gain insight into the patient experience, as well as to identify potential safety issues related to drugs and devices – otherwise known as safety signal detection. This week, my colleague, Dr. […]

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Will We See More Advertising From Pharma On Facebook?

Bayer recently launched its first Facebook ad. The ad also happens to be the first time Facebook has allowed a company to put important safety information (ISI) in a scrolling format, something that pharmaceutical companies have long been able to do in banner ads. In addition, the social media giant is also enabling drug companies […]

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So, You Heard of Facebook Workplace? What Does This Mean?

Facebook has long been an icon in the world of digital transformation.  I can’t remember all the conversations I’ve had with business people who want a solution that is “like Facebook” even when they don’t really know what that means.  Facebook was one of the original companies that demonstrated to all of us the importance of consumerism […]

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The Strategic Hierarchy We Forget in Healthcare Digital Strategy

There are quite a few fallacious assumptions made in the construction of digital strategy. One of the most common ones I witness is confusion between strategy and roadmap. When I take the necessary time to review an organization’s existing digital strategy documentation, more often than not I am presented with a document that outlines an […]

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2016 Connected Health Trends: High-Touch Digital Care

As one would assume would be the case, many of the Connected Health trends are about connecting to the patient when they are not in the care setting. All of them are, in fact. However, this trend finds us trying to instill a good bedside manner into digital care. Over the past year the terms […]

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