Strategy and Transformation

Information Week has an article on how Digital Transformation is Advancing.  The article notes the always ongoing effort to digitize everything.  Info Week stresses “digitzing the core” which is to say, make every process and system digital.  I like the statistics they put up from a study of 1,000 senior IT and business leaders. At […]

In part 1 of this series, we discussed how personalization in Sitecore can be embedded within a Snippet to create personalization rules that are used within global (or reusable) elements like headers or footers.  In part 2, we will now discuss how Snippets create a whole new type of personalization in Sitecore – macro personalization. This […]

Newsflash! Customers expect a branded, consistent service experience just about everywhere. (Shocking, right?) While this news is not particularly ground-breaking, the way certain businesses are approaching the customer service challenge is. Customer communities offer a variety of important ways to connect with your customer: you can engage with them, send offers and other helpful information, […]

It’s no secret that Salesforce is a leader the industry when it comes to customer service technology, with many current users looking to increase their investment. According to the Forbes, “61% of service organizations are increasing investments in actionable analytics within Salesforce. Integrating systems, reducing duplicate data entry, and implementing more responsive customer service are […]

It’s about not crashing the plane. “Wow, I certainly missed that one” is not what you want to say at the end of a research project that crashed into the ground. In the process of developing usability tests or surveys, we can become experts about what users think, or so we believe. For this post, […]

Among many trends, AI’s continuing rollout and use in the enterprise ranks near the top. I recently read an article in CMO.com on their Six Artificial Intelligence Predictions.  I wanted to highlight what they said and react to it myself based on what we are seeing in the market.  It’s worth it to read what […]

As you would expect at a consulting firm, we get a lot of questions on artificial intelligence and machine learning. Of course, Perficient provides a wide range of services around these types of capabilities. All too often, companies seem to appoint someone to a position with AI in the title and call it good. That […]

There’s an overwhelming amount of data showing that implementing an organizational change management (OCM) effort, based on proven best practices, provides significant value. If that’s the case, why are so many organizations failing to realize the expected benefits? Is there some lesson that can be taken from these failed OCM implementations that will help other […]

I’ve been noticing a little trend about chatbots lately, so I wondered what’s going on with them?  Just a few years ago, chatbots were a bit of a rage.  With the hype around IBM Watson winning on Jeopardy, the potential seen in Siri and the introduction of Amazon’s Alexa, it seemed that chatbots were primed […]

We are heading toward the end of Q1. Organizations have finalized budgets and have set their strategic direction. Do you feel like you have the right operating model in place for your team to meet company objectives? Do you have your priorities sorted out? What does success look like? Stepping back and taking a simple […]

What is a Snippet? Snippets provide some much needed functionality within the Sitecore CMS. If you’re not familiar with Snippets, they allow content editors to design and create “reusable page fragments” (or in atomic design terminology organisms) that can be used and reused within pages of your Sitecore site.

While innovation thrives and regulatory obstacles persist, energy companies must remain diligent in setting and meeting their business and enterprise priorities so they stay competitive. For example, although “the average number of new oil and gas developments given the go-ahead globally has fallen from 35 a year between 2010 and 2014 to just 12 since […]