Strategy and Transformation

Are usability testing and user acceptance testing (UAT) the same? Some people in the past have told me “yes,” because they are both about the user. My guess is that people who aren’t familiar with UAT see the word “user” and assume it means the “real-life” user. I don’t know who came up with the […]

If you listen closely to industry executives, you’ll note that many of them typically hone in on several key strategic initiatives. Naturally, there’s a crossover between them, and each one can affect the other. Operational performance or operational reliability is one. Customer satisfaction, customer loyalty, or brand strength is another. Last but not least are […]

The Salesforce Summer ’18 Release promised a focus on delivering “more personalized and integrated customer journeys while enabling your team to work smarter with new levels of data insights across your Salesforce Org.” Let’s see what’s new! What’s New in Salesforce Sales Cloud in Summer ’18 For the Salesforce Service Cloud, this means the introduction of many […]

Stockholders and executives love to see new tactics followed by bottom-line improvements. But when that happens, is it always a direct cause-and-effect? Would the same improvements happen, in a dynamic and improving marketplace, had you taken no action at all? The ROI of strategic changes in a dynamic market may not accurately reflect the return […]

Everyone in business knows: if you’re too late to the game, your competitors can overstep your position and take away market share. But it can be incredibly challenging to determine the right time to pivot and focus on the trends that may completely transform an industry. Enterprise Holdings, Hertz Global Holdings, Avis Budget Group and […]

For each of the technical work streams involved in a company’s Part 370 response, requirements will need to be defined and vetted with key stakeholders across the organization, as well as potentially with regulators. We have extensive experience creating business, functional, and technical requirements across a number of different companies in the financial services space. […]

UX Research is not 9-to-5. It controls you and never leaves you alone. No matter what I am doing or where I am, I analyze stuff. From learning a new app on my phone to walking into a store, I am aware of my experience as a user. The user experience (UX) mantra, “We are […]

What trends do you think are disrupting marketing right now?  GDPR? Advertising overload? Privacy concerns with Facebook?   While those are certainly disrupting, at the MarTech West conference Scott Brinker spoke about the five disruptions he sees. He started by talking about all the hype going on with marketing technology.  AI, AR, ChatBots, Bots, and many […]

The airline industry is scrutinized by passengers and analysts alike, mostly for two reasons. One, many people take one or more flights a year and have personal experiences that leave lasting impressions. Two, the industry’s economic impact is unprecedented. According to the Federal Aviation Administration (FAA), “Aviation accounts for more than 5% of our [United […]

Creating value for customers, employees, partners, and shareholders has always been the core objective of insurance companies. Today, the only difference is that stakeholder expectations are evolving faster because of technical innovation. While expectations are increasing, it is becoming more challenging to establish and retain relationships, and grow at more profitable levels. Our new guide […]

Take a closer look at Perficient’s award-winning partnership with Salesforce. We have implemented more than 3,000 Salesforce solutions that empower businesses to become more responsive, efficient, and relevant. Whether you’re looking to drive efficiency, insight, reliability, simplicity, scale, or collaboration, we’ll unlock the right Salesforce solution for you. 2016 Salesforce Partner Innovation Award The 2016 […]

Today at the MarTech West conference in San Jose, Scott Brinker and team unveiled the 2018 MarTech Landscape chart.  Scott has produced The Marketing Technology Landscape chart since 2011.  The chart shows all the companies in the MarTech landscape grouped over many categories, such as Advertising & Promotion, Content & Experience, etc.   While the chart […]