Mobile

A mobile application has very little function without data to work with and enterprise business mobile applications, even more so. This has given rise to the visibility of application programming interfaces or APIs within the enterprise. Businesses are using APIs to allow visibility to certain business data to business partners outside the company. This concept […]

Not only is Rae Hoffman a super-smart and experienced SEO, she is a straight talker. In today’s episode you’ll get to enjoy Rae at her finest. So get ready for a no-holds-barred, roller coaster ride into Rae’s trademark rants and raves. All around, the eight SEO myths that Rae covers here, is a fascinating conversation […]

Paid search advertising is complex and tricky. So, leave your SEO skills at the door because this is a whole new ballgame. Larry Kim of Wordstream is one of the foremost experts in the world of pay-per-click. Nothing he does for his clients is by guesswork; he is extremely data driven. If you’ve ever seen […]

Michael Porter, Sales Director at Perficient, recently wrote a blog post about Hilton’s unveiling of their new customer experience initiative via the mobile channel.  It will enable consumers to utilize their smartphones to check in, view floor plans to select the rooms they would like, submit special requests (ie. room service), etc.  Hilton recognized that their […]

Hilton announced on their web site that they plan to change the game when it comes to the guest experience at their hotels.  While the press release doesn’t state the investment, the Wall Street Journal quotes it at $550 million.  But what’s really cool is that the smart phone will become: Your room key: bypass […]

Few people in the online marketing world have become as well-known and respected as Rand Fishkin, founder of Moz. In today’s show host Eric Enge and guest co-host Mark Traphagen get Rand to share from his vast experience in content marketing. Rand talks about what works, what doesn’t, and why content marketing may not be […]

As the popularity of the social web has grown, many people assume that search engines like Google are making use of a so-called “social signal” to influence their search rankings. But is that actually the case? Our guest AJ Kohn is one of the most trusted and respected observers of the interaction of search and […]

This morning, Microsoft CEO Satya Nadella sent his employees an email, and a pretty important one at that (Read it here). July marks the beginning of FY15 for Microsoft, and it’s a time to reflect on the previous year and plan for the future. For Nadella, this means determining where the focus lies as the […]

Docker and custom mobile application development are both very hot. Recently we decided to run a small internal project to gain some ‘sleeves-up’ insight into Docker as well as how we could deliver containerized versions of applications. This blog article, along with others to follow from both my colleagues and myself will document some of […]

Perficient is exhibiting and presenting this week at KScope14 in Seattle, WA. On Monday, June 23 I presented my retail-focused solution offering built upon the success of Perficient’s Retail Pathways, but using the Oracle suite of products. In order to focus the discussion to fit within a one hour window I chose restaurant operations to […]

People don’t buy in silos and they don’t market in them either. That’s just one of the dozens of bits of marketing wisdom Lee Odden will share in this episode. Lee is a consultant to many of the best-known brands, a sought after worldwide conference speaker, and author of top selling books such as “Optimize.” […]

The Digital Marketing Excellence Show is now a podcast! Click Here to listen to the second episode! The original DMEShow, now over 30 episodes in, is a weekly live Google+ Hangout On Air show where Perficient Digital’s Eric Enge interviews the top thought leaders and groundbreakers in digital marketing. And now it’s a podcast, so […]