Larry Kim: Paid Search: Mastery of Strategy and Execution – Episode 6

Paid search advertising is complex and tricky. So, leave your SEO skills at the door because this is a whole new ballgame. Larry Kim of Wordstream is one of the foremost experts in the world of pay-per-click. Nothing he does for his clients is by guesswork; he is extremely data driven. If you’ve ever seen one of his famous conference talks, you know he can share more useful PPC tips in one hour than most so-called experts can learn in a lifetime. Today’s show is no exception, so get out your notepad and sharpen your pencil.
This episode of the #DMEShow, Paid Search: Mastery of Strategy and Execution, originally aired on July 17th, 2014.
You can listen to this episode on either iTunes or Stitcher
For a full list of all past DMEShows, check out our Archive Page.
Paid Search: Mastery of Strategy and Execution (Podcast Interview)

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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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