Mobile

Confused about the difference between mobile friendly and mobile responsive? You’re not alone. Although these terms seem similar in meaning, they’re actually quite the opposite. For instance mobile ‘friendly’, by industry definition, is a bit of a misnomer. Mobile responsive is actually more mobile friendly than mobile friendly and here’s why. A mobile friendly webpage, […]

Its hard to believe that the summer is almost over! The BTS (back-to-school) season begins in about a week as shoppers tend to prepare about three weeks to one month prior to the first day of school. To maximize conversions, retail marketing campaigns need to begin early to address schools all across the country, with […]

With graduation parties coming to a close and the 4th of July has come and gone, we are halfway through the summer and school is right around the corner. Cue the boos and wahs now from kids and young adults but parents are excited to get them back into a regular schedule and retailers are […]

The food and beverage category is the largest retail category in the United States at $600 billion per year, Business Insider reports[1] and technology has transformed the way consumers purchase things in many industries. iTunes allows consumers to gather music and purchase music from wherever they are, Amazon gives shoppers the ability to view, select and […]

THIS is the year of mobile. No really. This year it really is. If you’ve had a meeting with Google or attended a digital marketing conference or webinar in the past five years, this will sound as a very familiar phrase. For many digital marketing professionals, this statement has become their version of “The sky is […]

At Perficient, mobility isn’t something we add on to a project; it is something baked in from the beginning in almost every project. It is one of the reasons that our shift to User Experience and then to Digital Translation may have happened faster than other consulting firms. In our latest numbers, more than 75% […]

Recently I had a chance to chat with Mariya Moeva, Webmaster Trends Analyst at Google, about the trends Google is seeing that impact the growing importance of mobile apps. (Find out more about Mariya at the end of the interview.) Also, Mariya has provided a handy form for you to ask her questions about mobile apps […]

In the past year, we have seen a lot of online stores expand into the offline realm. As everything seems to be going digital, why are ecommerce sites developing brick-and-mortar stores? For starters, 90% of all sales occur in a brick-and-mortar setting.  AND 95% of all retail sales occur amongst retailers that have some sort […]

I was surprised to know that designing for people with various forms of literacy issues would benefit literate users. In one study presented in a session I am now attending, I learned it does! Another surprise, about 50% of U.S. citizens report some type of literacy problem. As a result, when we think about digital transformation […]

It’s safe to say that the customer is the lifeblood of any business. Without customers buying your products or using your services, your business would cease to exist. That’s why it’s so important to engage with your customers and provide them with personal journeys tailored to their personas. And the best way to start? Use […]

At a conference such as Internet Retailer Conference and Exhibition (IRCE) many, many statistics are presented. I get frustrated when the equivalent of empty calorie are trotted out, and we’re told they are a trend. Examples include mobile use, smart phone ownership, home broadband deployments and so forth. I was in a session yesterday and […]

UPDATE: In May 2016 Google rolled out a second mobile-friendly ranking update. See “What was the impact of Google’s second mobile update?” for our updated results. In this study, we look at the impact of the so-called “Mobilegeddon” update. This update was viewed as being a potentially very large update. At SMX Munich, Google’s Zineb Ait […]