SEO

Digital marketing has been part of marketing programs for decades. Perficient’s Eric Enge got started in the industry right at the beginning, roughly 30 years ago. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can […]

Many SEOs strongly believe that you never want to expose your search pages to indexation. Is that a myth? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich reveal that there are cases where exposing a targeted group of search pages for indexation makes a lot of sense […]

An essential part of any strong SEO program is having third parties link to your site. In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. For this reason, using backlinking tools is important. Getting access to […]

Google is a happiness engine. Websites that satisfy users and add the most value rank higher than their competition. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals three tips that will help satisfy your website visitors and generate a successful search program for your business.  Don’t miss a single […]

At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains […]

Most of the time, when performing a site migration, one of the goals is to not lose any website traffic. One thing many don’t realize is that during a site migration is actually the best time do conversion rate optimization to increase traffic. In this episode of the award-winning Here’s Why digital marketing video series, Alex […]

If you’re running an e-commerce website, you probably have your customers searching for your products on your site. In most instances, you’ve likely closed those search pages to search engine indexation, since they may be duplicative of some category pages. However, you may not realize that search pages often fill a gap in your category […]

After a lot of SEO efforts, it is frustrating when users come to our website but don’t convert. But why and what should we do? In this episode of the award-winning Here’s Why digital marketing video series, Alex Harris joins Eric Enge to discuss how website experimentation can help to increase conversion rate and marketing ROI.  […]

On Thursday October 14th, Google announced a new aspect of Google search, which the company refers to as passages. This update caused some confusion around whether it is a ranking or an indexing change. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Mats Tolander explain the announcements and what digital […]

Google has been constantly making algorithm updates in the past couple years. Why? Has their focus shifted? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates.  Don’t miss a single episode of Here’s Why. […]

It’s hard to believe that the 2020 holiday shopping season is almost upon us, and it’s likely to be unlike any other holiday season we’ve seen to date. It goes without saying that this year will be different in the midst of the COVID-19 crisis, and you already know the impact the pandemic has had […]

Consumers are increasingly moving to mobile commerce for their shopping needs, but how many are completing their orders? I attended the Adobe webinar “AI-Powered ‘Live Search’ for Magento + Early Adopter Program” and found that shoppers struggle with completing mobile purchases due to search inconsistencies. Magento is working to remedy this with Live Search built […]