SEO

Whether you’re running a global operation or expanding to offer an additional language on your website, proper use of the hreflang tag is a must. From an SEO perspective, getting this right can mean the difference between ranking well with your target audience and not ranking well. Hreflang tells search engines where various language-specific versions […]

Google gets more complex and sophisticated with each passing year, and yet many still want to believe that there are “magic bullet” hacks or tricks that are simple ways to get higher search rankings. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge tells you why! Don’t miss a […]

How much do you know about Accelerated Mobile Pages (AMP) and how they impact site performance and ROI? This is a question on the minds of many website publishers and SEOs today. And because AMP is so new, there is often a lot of confusion about how to use it, and what benefit, if any, […]

Many marketers assume that social media is a search ranking factor for Google, and some even believe they’ve seen proof. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark and Eric explain why it is highly unlikely that social is a direct ranking signal, but also how social is useful […]

Recently we published data that suggests that Google does NOT use Chrome data to discover new URLs for crawling. That surprised a lot of people because most assume that Google uses every possible source to find new content. Today, I’m publishing the results of a study that takes this process one step further. In this […]

Does this email look familiar? Dear <insert marketing team member title and name>, Your website has 1,000 pages with the same page title and 2,000 pages with missing or duplicate meta descriptions. This is damaging your SEO. Please see our free, no-obligation SEO audit attached. Receiving an email like that can really suck the breath […]

“A Must-Read for Anyone Looking to Use Video to Boost Their Search Marketing Efforts” Greg Finn – Search Engine Land Count on it: Google is going to optimize for the best combination of user experience/satisfaction (market share) and revenue on each of its platforms. What users expect on YouTube vs. Google Search is different. Stating […]

Did you know you could be cannibalizing the SEO effectiveness of your site’s important keywords? In this episode of our Here’s Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand what keyword cannibalization is, how to detect it, and why it matters for your SEO. Don’t miss a single […]

Metadata is easy to ignore, but it actually can help your pages get more clicks. In this episode of our Here’s Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand metadata and why it matters for your SEO. Don’t miss a single episode of Here’s Why. Click the subscribe […]

In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others understand the term solely as it applies to […]

Pants Guy cut out a large number of low-quality pages from his eCommerce website, based on recommendations from Perficient Digital’s video “How Many Pages Should My Website Have?“, hoping to increase his website rankings. He was disappointed when his extensive changes didn’t seem to have any immediate effect on Google. So how long does it […]

Subdomains, subfolders, or microsites: which is best for organizing the content of your website? In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective. Don’t miss a single episode of Here’s Why. Click the subscribe button […]