Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community? In this episode of the popular Here’s Why digital marketing video series, Eric Enge, together with Google’s Martin Splitt, explains of the new evergreen Googlebot in search including rendering hash […]
SEO
Why You Must be Prepared for Visual Search – Here’s Why #216
Images SEO in visual search has been around for a long time, but why is it becoming more important to marketers? In this episode of the award-winning Here’s Why digital marketing video series, Jess explains changes Google has made to their search result pages to show more visual content and how it may impact rankings. Don’t […]
Eric Enge’s interview with Fabrice Canel
Fabrice Canel is a Principal Program Manager at Bing, Microsoft where he is responsible for web crawling and indexing. Today’s post is the transcript of an interview in which I spoke with Fabrice. Over the 60 minutes we spent together we covered a lot of topics. During our conversation, Fabrice shared how he and his team thinks about the value of APIs, crawling, selection, quality, relevancy, visual search, and the important role the SEO continues […]
Why Pagination is Important – Here’s Why #215
Google’s John Mueller confirmed that Google has not made use of rel=prev/next tags for some time. But should we still implement pagination? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why pagination is still important and how you should implement it. Don’t miss a single episode of […]
Why We Live in the Age of Voice Assistance (And What That Means for Search) – Here’s Why #213
More and more people are comfortable interacting with devices using their voice. How does that change the world of marketing? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen shares key insights from Google on how voice assistance is changing our world. Don’t miss a single episode of Here’s […]
Why On-Page and Off-Page SEO Together Create Success – Here’s Why #212
What are the fundamental practices that create SEO success? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shares a case study that demonstrates the effectiveness of “blocking and tackling” SEO. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a […]
Why You Must Publish Frequently (But Keep Quality High!) – Here’s Why #210
One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there. Don’t miss a single episode […]
Mobile vs Desktop Traffic in 2019
This version of our study demonstrates the growth of the mobile web versus the desktop in 2018. The stats in this and our prior studies were pulled from SimilarWeb and reflect U.S. traffic across the web. For the most recent data, see our newest study, Mobile vs Desktop Usage in 2020. In 2018, 58% of […]
Google at 20: A Shift from Text to Images
When Google celebrated its 20th birthday in 2018, the tech giant took the opportunity to introduce several important updates and transitions to how it performs its most essential functions. The company announced that users could expect a fundamental shift “from text to a more visual way of finding information.” If you’ve been keeping tabs on […]
Why Your SEO Should Include a User Needs Analysis – Here’s Why #208
In 2018 Google seemed to be rewarding sites with depth and breadth of content more than ever. Does your site measure up? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why a user needs analysis can reveal content gaps that are hurting your SEO and show you how […]
SEO is Dead, Long Live SEO: Understanding the Hows and Whys of Google’s Visual Evolution
In its 20 years as a company, Google has revolutionized the way we find information. The search engine giant is in the midst of rolling out even more changes – it’s moving from answers to journeys, shifting away from queries, and, now, the shift to visual searching. Strings to Things to Concepts One easy way […]
Why Ranking Content Quality Analysis (RCQA) Sharpens Your Keyword Research – Here’s Why #207
Which keywords should get first priority in your SEO campaigns? Which will bring the quickest wins (and which will be the biggest challenges)? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains how a Ranking Content Quality Analysis can help you answer those questions and shows you how to […]