Digital Marketing

2016 has been a year for the record books in so many ways. We said hello to Puppy Monkey Baby, Deadpool, Zootopia, & Batman v Superman. We watched records being broken in Rio at the 2016 Olympics all while battling the zika virus fear. We lost David Bowie, Glenn Frey, Prince, Muhammad Ali and Gene Wilder. […]

Has our beloved (or more often, feared) Penguin come in from the cold? On September 23, 2016, after an over-two-year wait, Google finally released the much-anticipated Penguin 4.0 update. They had promised that this update would be different from all previous updates, and it’s looking like that promise was kept. Not only that, but 4.0 […]

Conferences are the perfect opportunities for Googler Gary Illyes to make big announcements, and this year’s Pubcon did just that. During his keynote, which I was fortunate enough to attend in Las Vegas this October, Gary announced that for the first time, Google’s index would switch from desktop to mobile, a change we touched on […]

You can get bogged down trying to optimize for the hundreds of possible Google search ranking factors, but far better to spend your time on those we know matter. One of those is user experience. User experience is made up of things like page load speed, ease of navigation, related resources and more. In this […]

Did you know that there are three different ways that fonts can be implemented into a website? Here’s the good news for designers: your creative juices don’t have to be stymied when it comes to choosing fonts for the web. You have options, and they go far beyond Verdana, Helvetica or Arial. Just keep in […]

At Perficient Digital, we’ve been actively tracking Google’s indexation of Twitter since July of 2014. Today, I’m publishing our fourth update, and it offers up some fascinating insights. At the end of this post, you’ll find a handy slide deck summary of the whole study. To start, here are two of the more interesting conclusions […]

It’s easy to overcomplicate anything, especially SEO. Don’t get me wrong, SEO is a highly technical and complex endeavor. But if you understand just two things you’ll be way ahead of the competition already. Click the video below to find out what those are! Don’t miss a single episode of Here’s Why. Click the subscribe button […]

“Captain’s log, Starship EnterpriseSEO, Stardate 20161122. Soon after entering the Bigbrand system we receive a distress call from a planet in the inner revenue-generating belt. Rankings and traffic were down seriously. We proceeded at impulse power with all due caution.” If you’re involved in enterprise SEO, you may sometimes feel like you’re a red-shirt crew […]

When it comes to spicy food, more isn’t always better. The same may apply to your content marketing efforts. Find out why you should prioritize content quality over quantity in most cases. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video […]

While connected content and commerce systems can provide the tools to engage customers, you must also have access to the customer insights that will allow you to decide where and how to optimize your existing digital strategy. Generic segmentation and persona-based marketing have been the standard tactics for the past few years, but the bar […]

If you want to gain a sustainable competitive advantage in your marketplace, you’ve got to build authority and back it up with trustworthy yet interesting content. Want to know why? Here’s why! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video […]

If you want to bulk manipulate by moving content from one language to another, SCORE comes with a language manipulation feature that can help. On the flip side, if you want to remove languages from your system, you can use PowerShell to automate this. Imagine that our site is currently in English with an en […]