Digital Marketing

It’s one thing to get an influencer to mention your brand or product. But an even bigger win would be getting them to create content for you, putting their name and reputation on your own site. But how could you ever make that happen? In this video, Mark and Eric explain why getting an influencer […]

It’s not always clear what the best route is for structuring a website for SEO. For example, you might be faced with a need to restructure the content on an existing site, or you might have new content or a new business strategy and you’re wondering: Should I create a new domain, a subdomain, a […]

We expect politicians to run on their records. Brands have a record too: the goodwill, trust, and reputation they’ve built up with the public. In this episode of our Here’s Why series, learn how your content can help you build a repository of good reputation that might see your brand through a time of crisis. […]

The era of machine learning is upon us. It’s far more prevalent than you may be aware. See those movies that Netflix recommends you consider watching? That’s being decided by a machine learning algorithm. Did you notice when your search engine recognized that a face was present in a picture? Machine learning again. Love interacting […]

There are few topics that have been met with more conversation than bidding on branded terms. With paid search evolving faster than ever with new ad formats, new targeting options, and increased competition, it’s vital to have a well-rounded account that supports customers through the entire sales funnel. Bidding on your branded terms might seem […]

Nate Bauer, senior digital marketing strategist for Perficient Digital, recently wrote a blog post about the typical challenges of developing and executing on a digital marketing strategy. Many times, when developing a strategy, companies take a giant step back to evaluate every single variable throughout the entire spectrum and painstakingly create the perfect plan by which to […]

Another digital advertising opportunity may exist soon thanks to Facebook. With the launch of their Events from Facebook app, we predict the data collected from the app could open up another avenue for reaching potential customers. The new app allows consumers to find local events or those their friends are interested in. In addition, it […]

Mark can be awfully picky about his food! And now it looks like Google is getting pickier about which tweets get shown in Google search. In this episode of our Here’s Why digital marketing video series, Eric Enge gives the details of a study he conducted that shows some decline in the number of tweets […]

The Thought Police robot is showing Eric no mercy, and it used to be that if your site ran afoul of Google Penguin, you would see no mercy either for months or even years. Thankfully, all that has changed now. In this video find out why Penguin 4.0 is a kinder and gentler Penguin update. Don’t […]

Redesigning or building a website is a multi-faceted experience, filled with excitement and opportunity as much as risk and challenges. Ensuring success requires looking not only at the website itself, but how you’re going to get visitors there. Budgets are often spent crafting the ideal user experience without much attention given to how to maintain […]

In search engine optimization, auditing a website is a critical first step to understanding where the site is at today, and how to make critical improvements to it. In this post I’m going to walk you through many of the most critical elements of a basic audit. Note that there is much more that you can […]

Now that we’ve reached our 100th episode of our Here’s Why digital marketing video series, let’s stop for a moment and take a look back at some of the best tips and insights Mark and Eric have shared. BONUS! Hidden in this episode are two never-before-seen content marketing tips from Eric. Here are some nuggets from this episode […]