Digital Marketing

When you hear the word “audit” do you start to sweat and search through shoe boxes for your old receipts? Stop worrying! We’re not talking about a tax audit, just an SEO audit. While it involves a lot of work, an SEO audit can never get you into trouble, and potentially save you from a world of hurt. […]

At our Next10x: Mastering Mobile Digital Marketing conference in Boston this past April, the heads of SEO for three of the best-known brands in the world explained the unique challenges and opportunities for enterprise-level SEO as the world goes increasingly mobile. In this post, I’ll share with you some of those challenges and opportunities, and […]

In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral. In this episode of our Here’s Why Digital Marketing video series, Eric Enge and Mark Traphagen invite Perficient Digital’s Senior Director of Technical SEO, […]

I attended many sessions at the MDMC conference in St. Louis, but the Buzzfeed session was the only one that was standing room only…and for good reason. Phil Cara, Senior Vice President of Brand Strategy at Buzzfeed shared the evolution of content marketing for 40 minutes and kept the audience engaged and entertained (of course) the […]

Google the phrase “content writing,” and your search results will be full of agencies proclaiming they are the best at writing <<insert buzzword>> content for any industry. But how do you know which agency is best for your healthcare organization? How do you find experts who will make your content work for you? After working […]

Featured Snippets in Google Search put your site at the top of the search results. They feature an answer to the searcher’s query with a link to the complete content, and often drive a lot of traffic. Now you can earn them with YouTube videos! Find out how in this video. Don’t miss a single […]

Have you ever wanted to see your site through Google’s eyes? There are ways to monitor your site’s indexation, identify and remove thin and duplicate content from Google’s index, and keep Google from crawling and indexing poor-quality pages in the future. Our recent blog post regarding what to do when you cannot find your page in […]

Let’s not beat around the bush, Google is king in the paid search arena. In most cases, the majority of a paid search marketer’s time is spent working within Google because of the sheer volume it has over Bing when it comes to regular users and daily search volume. According to searchenginejournal.com, Google controls almost […]

Last August, Google announced that, starting January 2017, they would not rank mobile pages as high if the content was visually obscured by an intrusive interstitial or popup. The main reasons Google decided they would start demoting mobile pages with annoying interstitials is because it’s a bad user experience for smaller screens and frustrates users […]

Many social media managers limit how much they repost their own content out of fear of becoming spammers. But most probably err too far to the side of caution, and so leave a lot of valuable traffic on the table. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s social media […]

One of the primary jobs of search engine optimization is to help the search engines better understand the content on a website, so that it can serve up the best results for a search query. Related: Learn how search engines work. What Is Keyword Cannibalization? Keyword cannibalization occurs when a site has more than one page […]

What should be your top priority as a digital marketer? Eric Enge says it should be increasing your reach and influence. Why that over sales, or traffic, or engagement? Find out in this episode of our Here’s Why digital marketing series. Don’t miss a single episode of Here’s Why. Click the subscribe button below to […]