Digital Marketing

Recently on a few of my projects, we’ve been discussing how to further enhance the content authoring experience for users.

Search engines like Google want to ensure that the quality of the web pages that show up in their search results are high, and that search engine users will be satisfied with them. If their document (web page) analysis shows strong signals that indicate poor-quality content, it can negatively impact the rankings and visibility of […]

Style is the sauce that makes the dish when it comes to effective writing, but many marketers ignore it or at least fail to make use of it. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why developing a proper style is key to making sure […]

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How confident are you with your current digital marketing? What big things need to be done? Take a look at your digital marketing to-do list. Some design changes to test over here, paid search optimizations over there, updating meta data to get to the top of SERPs, and I’m sure, the list goes on and […]

What I’m about to tell you has been said and done before. Quite frankly, most of it is pretty common sense. But, common sense sometimes just isn’t enough to get businesses and executives motivated to alter and improve their eCommerce shopping cart. If it was, we’d be having an entirely different conversation and users would […]

Why is Mark running with scissors? Well, you never know when they might come in handy! Same thing with your content that never went viral; it too may be “handier” than you think. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why authoritative, quality content can become very […]

A critical portion of understanding Site Clusters is wrapping your head around Shared and Final layout, and understanding their impact on your assembly.

There’s a time and a season for everything, even for your social media posts. In this episode of our Here’s Why digital marketing video series, Mark and Eric explain why social media studies may not actually give you your best times to post on social media, and how you can find the real best times for yourself. […]

On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been […]

On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been […]

Log file analysis is an important tool in any technical SEO audit and really, any regular analysis where you need to better understand how your site is being accessed and crawled by search engines. What Are Log Files and Why Use Them for SEO? Most web servers maintain a log of all access to a […]