Digital Marketing

Traditional Powershell commands require a -Language param to retrieve specific item versions. Locating items with out a specified language is a challenge. Here is a great work around.

Recently we published data that suggests that Google does NOT use Chrome data to discover new URLs for crawling. That surprised a lot of people because most assume that Google uses every possible source to find new content. Today, I’m publishing the results of a study that takes this process one step further. In this […]

How to Get Value from Your Low-Performing Content Remember the fairy tale Sleeping Beauty? Placed under a curse by an evil fairy (I hate when that happens!), a princess falls into perpetual slumber, from which she can be awakened only by the kiss of a prince. If you regularly produce content for your website, inevitably […]

Does this email look familiar? Dear <insert marketing team member title and name>, Your website has 1,000 pages with the same page title and 2,000 pages with missing or duplicate meta descriptions. This is damaging your SEO. Please see our free, no-obligation SEO audit attached. Receiving an email like that can really suck the breath […]

It’s not hard to find tricks and hacks that can temporarily overcome shrinking organic reach as social media site algorithms get stingier. But is it a good idea? In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why hacking social media algorithms isn’t a good long-term strategy for […]

“A Must-Read for Anyone Looking to Use Video to Boost Their Search Marketing Efforts” Greg Finn – Search Engine Land Count on it: Google is going to optimize for the best combination of user experience/satisfaction (market share) and revenue on each of its platforms. What users expect on YouTube vs. Google Search is different. Stating […]

We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, the Internet of Things, virtual reality and augmented reality are all advancing quickly, and the next big era of disruptive change will likely be unfolding soon. How will you protect your business when the next major era of […]

Donating online has played a role in fundraising for more than a decade, and its popularity with donors rises exponentially every year. In 2016, healthcare organizations experienced a 9.6 percent year-over-year increase in online giving, according to Blackbaud Institute’s 2016 Charitable Giving Report. However, overall giving decreased by 4.5 percent. Donations help fund new medical equipment, […]

Use these 4 simple steps and you will no longer lose your content or field values in the Rich Text Editor when using a Sheer UI dialog.

Ahh, the Analytics Direct Traffic channel. We call it the “Junk Drawer of  Site Traffic.” It’s the channel label that Google assigns not only to truly Direct-access traffic, but also to all other traffic it can’t identify. Since every visit has to be accounted for, Direct Traffic is the default catchall for unattributable visits. Digital […]

When it comes to testing display ads effectively, most advertisers simply don’t have the time and resources to keep up with it. To do it right, it requires multiple designs and different messages for each audience. When you multiply each of those factors by 5-10 different ad sizes, the challenge becomes obvious. Google’s new “Smart […]

Did you know you could be cannibalizing the SEO effectiveness of your site’s important keywords? In this episode of our Here’s Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand what keyword cannibalization is, how to detect it, and why it matters for your SEO. Don’t miss a single […]