Digital Marketing

What is a Snippet? Snippets provide some much needed functionality within the Sitecore CMS. If you’re not familiar with Snippets, they allow content editors to design and create “reusable page fragments” (or in atomic design terminology organisms) that can be used and reused within pages of your Sitecore site.

Mark insists on having different conversations on different devices, and it’s driving Eric nuts! But it’s true that each of your marketing audiences may have their own preferences for viewing your content. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen shares recent research that shows people prefer […]

BrainJocks has just released the latest and greatest version of our Sitecore accelerator – BrainJocks SCORE(TM) 3.0.

The world of search is on the verge of massive change. The rise of voice search, the Internet of Things, and digital personal assistants are all coming together to change how we search. Imagine a world without search boxes, without browsers, where you get one answer via voice to your search query. How will you […]

Facebook updates its algorithms more often than marketers might like. The most recent update once again decreases Pages’ organic newsfeed rankings and favors individuals’ rankings. Mark Zuckerberg, Facebook CEO, says the goal of the pivot is to move users from the solitary and passive experience of consuming newsfeed toward more connections and interactions. Zuckerberg also […]

There are only a few ways you can kill a vampire, but many assume they’ve found the wooden stake in the heart of SEO. Supposedly more sophisticated search algorithms and the threat of new digital devices will soon do away with the need for search engine optimization. In this episode of the popular Here’s Why […]

We’ve been tracking Twitter’s integration into the Google search results since 2014, and today I’m publishing the fifth of our studies on the topic. The TL;DR of today’s results is that Google’s indexation of Twitter is at the lowest level ever. Read on for the details! For reference, here are links to the prior versions […]

You’re a public relations pro. You’ve built an extensive networks of contacts and have deep expertise in a sector of the market. That used to be enough to differentiate yourself, but not anymore. In today’s public relations world, you need to understand Search Engine Optimization (SEO) to survive. Even if you’re not all that familiar […]

Mark thinks the right power hat will help him sell his ideas to the big execs. That may or may not be true, but one thing is for certain: when it comes to the C-suite it’s important to deliver your content in the form they most appreciate. In this episode of our Here’s Why digital […]

Queue Thursday morning and it’s time to get started. We know we’re building the foundations of a new website, and we want to start it off correctly. To do this, we’re going to follow what we call the ‘Assembly Process’. Assembly Process If you’ve worked with Cesia or myself in the past, you’ve probably seen […]

Late this winter, Google announced that it will add an account-level control for signed-in users to mute a given advertiser’s remarketing ads. The control will mute all remarketing campaigns from that advertiser for 90 days – the typical life of a remarketing audience cookie. Google also is beefing up the two-year-old “Mute this ad” function. […]

The majority of dev projects fail to meet timelines and budget. As an SEO who’s been part of countless platform migrations and website redesigns, I can recall very few that launched both on time and within the allocated budget. When projects almost inevitably fail, it becomes easy to take shortcuts instead of investing the necessary […]