Digital Marketing

The good folks at BloomReach shared some data with me recently. This data showed how “gift” oriented search queries differ from other types of queries. In the process of reviewing this, I realized that it provides an excellent example of how drawing premature conclusions from data can cause you to make bad mistakes. As background […]

Today Google released a new Glass video simulating (yes sorry to disappoint but its still a simulation video no matter how accurate the UI might be) what it is like to wear Google’s new augmented reality device Glass. One of the brilliant moves Google made with this video release is the announcement that they were […]

Remember playing Snake on your first cell phone? Or maybe, like me, playing Snake on your mom’s first cell phone? Apps  for iPhone and Android that mimic the original game have millions of downloads. Better yet, remember the Tamagotchi? This little pixel monster would beep in your pocket until you digitally fed or picked up after […]

Have you ever wanted to design and build a WordPress theme that doesn’t use the same boring, standard social sharing buttons that spew iframes all over your pages? There is a huge selection of social sharing plugins available for WordPress, but I’ve often felt the vast majority of them look and feel too much like… […]

Key Points Initially when Bing launched social search, they wanted to carve out a distinct space for the social results. Later on it became clear that these worlds were blending together and it made less and less sense to keep them in a separate space. Bing is now indexing 30 times more data from Facebook […]

One of the hottest discussions, blogs, and topics discussed this week is LinkedIn’s email congratulating its members for having one of the “Top 1%, 5%, 10%” most viewed profiles in 2012. I, also am one of the candidates who received the email with top 5% seen below: My first impression doubted the email at face […]

Perhaps you were like me…an advertising major in college with high hopes that a job would follow soon after graduation. Well, in a perfect world that would happen, but in our world (you know, reality?) it’s time to plan ahead. Here are a few tips and tricks on what can help you get your advertising […]

As a long-time analyst (from several different research and development fields, not just online), I tend to foam at the mouth a little bit when I hear vendors oversimplify analytics—especially test analytics. While not rocket science, tests should not be interpreted in a slapdash way. We want the net effects of tests to be better […]

It’s no secret that social media can have a huge impact on businesses. Avenues such as Twitter and LinkedIn drive high volumes of traffic to corporate websites. However, too many businesses are under the impression that merely maintaining a Twitter account is equated to having an active social presence. In order to be successful in […]

Facebook’s new Graph Search is a very interesting tool that can be used to dive into the Facebook data that is publicly available. It can also make it ridiculously easy to dig up embarrassing facts you’ve forgotten you’ve even said about yourself. So how will you use this new tool? Will you use it to connect with new people […]

Inspiration sometimes sneaks up on you. That’s what happened to me when I took my son to see Wreck-It Ralph, and prior to the movie the Disney Short “Paperman” was shown. I cannot properly expresses how amazing the creative genius of this short is, and it’s great to see that it was recently nominated for […]

We marketers need to move at the speed of the internet. That pace is getting faster and faster every day. Unfortunately the larger and more robust your website is, the more difficult it can be to work with the IT team to push out new updates and changes to the code for your marketing needs. […]