Digital Marketing

It has been an exciting week for Apple with the biggest launch since 2010 announcing of the launch date and styles in a new product category, the Apple Watch.  Many people have been waiting with bated breath for this new wearable and the time has finally come.  Once again, as they did with the iPad, […]

Today at Adobe Summit, Urosh Pajic and Peter Krmpotic of Adobe spoke about best practices in content optimization with Adobe Experience Manager. Remember the time when it was enough to just put your content out there and gain customer attention? These times are long gone, and today’s customers expect personalized and relevant content across all […]

A key question for a technology vendor is “Do you use your own technology for what you are selling to the rest of us?” It’s often frustrating to me to visit a web content manager’s web site and find that they don’t use their own product to manage the site. At the Adobe Summit, I’m […]

The theme is reinvention. Michael has reinvented himself many times. Starting with standup then on to comedy then on to more serious roles.  Then…….. he was Batman. A recap of today’s Adobe Summit interview: Question: Did you steer your career or did you go with the flow? I started something in college then dropped out. I […]

John Mellor, VP Strategy at Adobe, kicked off Adobe Summit day 2. The theme of day 2 is about personal reinvention because products are only one part of the reinvention journey.  A big part of reinvention is about the people and the culture. Marketers have an overwhelming optimism about the reinvention of marketing and how […]

At Adobe Summit 2015, Jeff Allen (@JeffreyAAllen) with Adobe presented this session about justifying an investment in analytics. Jeff has developed a model for this over the past 20 years. His mantra comes from Harvard Business School professor Clay Christensen: “Instead of telling someone what to think, I taught him how to think.” Here are […]

Reporting to you live from Adobe Summit: Day 1 is complete!  Here is a list of my favorite things from today’s sessions: Seeing David Nuescheler “flick” an image from his mobile device over to a large touch screen device with a swipe of his hand was by far the coolest thing I saw today. Pretty cool stuff. […]

Increasing customer engagement naturally involves IT, marketing, and product.  IT has the corporate data and manages the systems. Marketing has the behavioral data and manages the content and web analytics.  Product of course is the “thing” you are selling.  All three areas must come together to present a unified and excellent customer experience. At Adobe […]

Michael Lewis is the author of Moneyball and other books. Here are some of the highlights from his Adobe Summit interview today: How do you do it? How do you grab attention? I don’t think of myself as “in that game.” Was more focused on getting my attention. Focus on what gets me out of […]

Continuing on with Adobe’s opening session: Core Services build out the overall Marketing Cloud experience Profiles and audiences Key to the cloud.  A single profile that works across every solution Now it ingests CRM and enterprise data Collaboration Activation Powered by Dynamic Tag Management Most rapidly adopted digital service Adobe has ever seen.  0 to […]

Today, Adobe kicked off its annual Adobe Summit conference for digital marketing. This is an important year for Adobe as many of its competitors are trying to jump ahead of Adobe in this space. Adobe has excellent products and excellent vision, but still recognizes the need to reinvent their products for the evolving digital marketing […]

One fascinating area of search is the process by which search engines break down the content of a search query and figure out how to process it. In my search to learn about this I was given the opportunity to chat with Bing’s Andy McGovern about how they looked at this challenge. The following Q&A […]