Digital Marketing

Whether you are redesigning your website, working on your content strategy, or simply managing web content, it is important to take the time to review and catalog existing content by putting together a Content Inventory. Here are five reasons why: 1. Discover. It is very common for different people to publish content on a site and […]

In this episode of Hardcore SEO, Perficient Digital’s Laura Ackerman discusses her tried and true methods of coming up with fresh content ideas for campaigns. Whenever you start out looking to create something new, try to ask yourself the question “what question isn’t being answered by the industry today?” Providing answers to questions that no […]

At the 2015 Adobe Summit, Todd Copeland of the National Australia Bank described how his organization is able to deliver digital experiences with the speed and velocity that customers expect. As Todd stated, “it’s a pretty simple equation: Less PowerPoints and More Prototypes. Less detailed specifications to justify business cases and more iterative customer testing.” That “simple equation” […]

Imagine you are visiting your favorite store online.  You are looking for something in particular so you use the search item to find it.  The search results not only finds what you are looking for but also shows you correlating items (ie. matching glasses, napking rings, etc. to the plate set you searched for).  The […]

While your personal brand is important, it should not be your only focus, or even your first priority. Mark Traphagen had a lengthy conversation with Copyblogger’s Brian Clark recently, someone who most would say has a very strong personal brand. Brian explained that you have to put your audience first. Be their hero and your […]

In the consumer markets industry we focus a lot on the customer experience, in fact, it was one of our 2015 Consumer Markets trends.  In a recent blog post written by Daniel Rabbit, Marketing Manager for Perficient’s Oracle practice, he discussed the importance of three points that companies need to remember to have a successful […]

Google might not show author photos in their results anymore, but the importance of author authority is far from dead. In this episode of Here’s Why with Mark & Eric, Eric will explain why author authority continues to benefit your content marketing strategy. Strong Author Authority provides many benefits, both search-based on more personal ones. […]

All content work is not equal. Several factors influence how long it can take to edit a single document. Let’s review the seven levels of editing as detailed by Susan Wyche, and lay a foundation for how to calculate the time it takes to edit content.

The debate on the activity level on Google+ has raged for years. How many users are really active on it? Is the place a ghost town? Why hasn’t Google shut it down already? Well, I decided to put it to the test, so I did a hardcore analysis of 516,246 randomly selected Google+ profiles, and […]

If you are at all following the search industry news you have heard about the big Google mobile update coming on April 21 of this year, one that Google has said will have a larger impact on the search results than Panda or Penguin. One of the key recommendations that comes out of this is […]

For an increasing number of search queries, Google is giving an answer right at the top of search results. Some people call them Knowledge Boxes, some Rich Answers, and others know them as Direct Answers. On today’s episode of Here’s Why with Mark and Eric, Mark Traphagen will explain why even though Google answering questions […]

Maybe you gave up on ordering that gift online because the checkout process was a hassle. Maybe you tried to schedule a doctor appointment, but the clinic’s website wasn’t mobile-friendly. Or maybe your wine shipment exploded because the overnight temp was -25°, and then you couldn’t find customer service info online. Sound familiar? (Ok, minus […]