In the consumer markets industry we focus a lot on the customer experience, in fact, it was one of our 2015 Consumer Markets trends. In a recent blog post written by Daniel Rabbit, Marketing Manager for Perficient’s Oracle practice, he discussed the importance of three points that companies need to remember to have a successful customer experience strategy.
To highlight the startling impact of digital disruption today, Sunday began by quoting Tom Goodwin‘s recent Techcrunch article, demonstrating that customer experience can be an asset more valuable than physical resources or intellectual property in many industries.
“Uber, the world’s largest taxi company, owns no vehicles.Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate.”
Daniel discusses an article written by Tom Goodwin who wrote an article on the battle for customer interface. Click here to read more.
