Digital Marketing

As I discussed in my last post, parameter insertion is a great way to customize and optimize your ad copy within Bing Ads. Below, I’ve listed three of the most effective and common strategies used to optimize ad copy. You may use your three fields in whatever way makes the most sense to you, but […]

If you’re not using parameter fields in Bing Ads yet to customize your ad copy, I highly suggest giving them a shot. They are extremely effective in making your ads more relevant while also helping to make your job a little easier by preventing the need to manage as many ad groups as you may […]

Hiring a digital marketing agency can be a major investment of any company’s limited marketing budget. Is it worth it? And how do you find a truly good digital marketing agency? According to a research report from the Society of Digital Agencies the percentage of companies not using outside digital marketing agencies at all rose significantly over […]

Part 1 see: “Is software eating the world? Or, is it really customers?” In the earlier post I mentioned that more companies are focusing on the opportunities software offers to create customer value through the customer experience (CX). This rising development is a result of the rise in popularity of software, and it is spawning […]

With Google’s crackdown on link spam, many sites have become fearful of linking to any external content. Too many people were succumbing to the temptation to try to game their link profiles to artificially appear more authoritative than they should be. So Google had to do something to clean that up. The unfortunate side effect […]

Enlighten was acquired by Perficient Digital in December 2015 A month and a half ago, I walked up to the big glass door of Enlights (now Perficient Digital) and as I would continue to do, didn’t realize it was a pull instead of a push. I was a bright-eyed, bushy-tailed intern. I felt ready to […]

Google Adwords uses quality score to measure the quality of your PPC ad in relation to search queries. It impacts how often your ad will show for the keywords you bid on and what each click will cost. It’s important to keep good quality scores to ensure your ads show more often and your average cost per click […]

Earlier this month, Amazon announced they were going to have a “Black Friday” sale on July 15th for their Amazon Prime members. Their announcement caused other retailers to quickly whip up potentially matching sales to push consumers to start their spending habits a bit earlier. As a prime member, I was definitely excited to see […]

Last week, Liferay announced a Dynatrace FastPack for Liferay Portal.  Here’s the quote from an associated email they sent out. With the Dynatrace FastPack for Liferay Portal, businesses can quickly leverage data and turn insights into action to improve digital user experiences based on important application performance indicators. Some of the benefits to Liferay customers include: […]

Part 1 of 2  Are software companies poised to “take over large swathes of the economy?” Apparently Marc Andreessen thought so in an article from 2011. I think he is right. Let’s take a quick mental inventory of a few of the major firms running on software and delivered as online services – eBay, Amazon, […]

For those who don’t work directly in the online marketing industry, many of the acronyms that are commonly used can get confusing when you don’t fully understand what each one means. I’m here to help you differentiate between them and prevent you from making common mistakes. PPC: Pay Per Click This term refers to the […]

Giving your site visitors a great user experience can actually result in valuable positive signals for search engines. Providing valuable and unique content to your visitors is key to preventing them from leaving, or bouncing from your site. In this episode of Here’s Why, Mark and Eric will explain what it takes to create a […]