Digital Marketing

Part 2 of 2 We are rapidly moving into the holiday shopping season and retailers are in for a rubber meets the road experience. The tried and true sales gimmicks they’ve relied on in season’s past may not work so well this November and December. Consumers have become accustomed to receiving free shipping, price matching […]

People who follow search are aware that for years now Google has given huge preference to Wikipedia for a large number of knowledge-seeking queries. This has actually been called into question as of late. A report published in July showed that Wikipedia had experienced a significant drop in organic search traffic sent by Google. Eric […]

According to the new JDA 2015 Consumer Survey of more than 1,000 U.S. consumers, shoppers want what they want, when they want it, and they don’t want to pay. The bar is getting higher for retailers during the peak holiday shopping season. Those who can meet the demands of their online-savvy shoppers will be the winners […]

As a user experience designer, I used to think that the worst designed websites were the best candidates for improvement. Symptoms of user experience debt may sound familiar to you – confusing navigation, excess clicks, accessibility violations, and painful load times. I applied to jobs thinking the larger the UX debt, the greater the opportunity. […]

The availability of the Robots.txt NoIndex directive is little known among webmasters largely because few people talk about it. Matt Cutts discussed Google’s support for this directive back in 2008. More recently, Google’s John Mueller discussed it in this Google Webmaster Hangout. In addition, Deepcrawl wrote about it on their blog. Given the unique capabilities […]

Google Authorship was originally a way for online authors and publishers to link their content to their Google+ profiles so that Google could more readily associate their content with them. The added benefit of this experiment was that authors were given a rich snippet. A rich snippet provided the author’s image and byline and appeared […]

If your name is John or Joe or Mary or Melissa, you’re probably used to hearing your name called and finding out you weren’t the John or Joe or Mary or Melissa they were looking for. Sometimes that even happens to brand names. I mean, who knew there was another Perficient Digital Something that was […]

Take a guess: How many virtual communities exist online, right now? The answer is complex. If you count only those sites with 100 million members or more, the list is about a dozen names long. If you count those considered “major” and “active” at the same time, the list has about 400 members. But if […]

First of all, brace yourself for a variety of metaphors – both mixed and mangled. Web design is no longer one-size-fits-all. That “size” is responsive. Of course, sometimes building a separate website or application is the best option. If you have a captive audience (e.g., intranet or portal) and know which device(s) they will be […]

Bing Ads contributes to about 20% of the search engine market share (however it may decrease slightly over the next year due to the new Microsoft-Yahoo search partnership agreement). That’s nothing to sneeze at and definitely deserves some of your marketing time and budget. Simply importing your Google account into Bing Ads is extremely easy […]

Creating a sound guest posting strategy is crucial to any content marketing or SEO plan. However, guest posting on as many many domains as possible not only does not help your SEO, but can actually hurt it. Less is really more with guest posting. You want less low-quality domains, and more high-quality content going out […]

Part 1 of 2 How do you excite the imagination of your team to devise new ways of solving design problems, to create new ideas and better user experiences? Where do you start? Design firms, and those invested in design thinking and innovation, start by asking customers what they want. I’ll be the first to […]