Digital Marketing

Vegas here we come! Adobe Summit 2016 is two weeks away, and our team at Perficient is excited to take part in this premier digital marketing conference. The 2016 event has relocated to Las Vegas from its former site in Salt Lake City, indicating the growth of Adobe as a leader in digital experience platforms. […]

By now, you’ve probably heard of or seen some of these digital acronyms: SEM, PPC, SEO, CTA, ROAS…CRO?   CRO, or Conversion Rate Optimization, is, simply put, the process of turning potential customers into customers, and then turning those customers into repeat customers.  Breaking it down a little more, a conversion occurs when a user […]

When Google started scraping answers from web pages and displaying them directly on the search results page for relevant queries, webmasters panicked. “Google is stealing our traffic!” they complained. But as it turns out, in many cases a direct answer that comes from your site can actually be a boon to your site traffic, putting […]

Introduction On February 11th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes and we took on a wide variety of topics in Search and SEO. We then had Mark Traphagen lead a 30 minute Q&A session in which we took questions from the audience. Our second Virtual Keynote […]

Effective Social Media Flows from Strong Brand & Content Sources I speak on social media marketing at a lot of major conferences. Most of my audience and the people I meet at these gatherings are responsible for running the social media for their companies, large or small. As they talk with me, I hear a […]

Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm. In this episode […]

So many channels, countless vendor options The rapidly growing marketing technology landscape is converging around content, customer data, marketing, and commerce. The marketing technologies landscape diagram from Scott Brinker best illustrates the complexities we face as marketers.  In January 2014, there were 947 vendors listed. By 2015, the number of vendors exploded to nearly 2,000. CMOs and […]

If you have been on Facebook this morning, you may have noticed a small change, but one that has been requested for years. The dislike button has arrived! Over the years, the dislike button has been one of the most requested features. There have been rumors for quite some time, but this morning, Facebook quietly […]

Google+ has been written off for dead by many observers and social media experts. Indeed, there is no denying that most brands and all but a handful of marketers have abandoned it, if they ever gave it a try in the first place. And yet….Google hasn’t abandoned it. In fact, far from abandoning it, they […]

Last Friday, rumors started circulating that Google planned to remove all PPC ads on the right-hand side of search results. These rumors have now been confirmed by Google. Today, final changes to the roll-out will be completed. Google has removed paid search ads from the right side of the search results page, reportedly due to […]

ClickZ recently released its Digital Trends 2016 Report which gathers insights from various digital marketing experts and discusses the digital landscape and expectations for the upcoming year’s trends. While the report covers many different areas of digital marketing, here are the main takeaways from the e-commerce section of the report. To read the takeaways from […]

In October 2015 Google took the rare step of announcing a major addition to its search ranking algorithms. That new addition, already in operation at the time of the announcement, was named RankBrain. It was revealed to be a major application of machine learning technology to aid a better understanding of search queries made by […]