Digital Marketing

UPDATE 31 October 2017: Added video of Eric discussing this topic with Google’s Gary Illyes Click through rate (CTR) on your listing in the SERPs, isn’t used by Google as a direct ranking factor. But, on the other hand, it might cause your rankings to rise for indirect reasons. That good for a confusing start? Excellent! […]

In October 2015 Google stunned the search world with a rare announcement of a major addition to their search algorithms, called RankBrain. Since that announcement there has been a lot of speculation (some of it, frankly, pretty wild) about what RankBrain does and doesn’t do. In this episode of Here’s Why, Mark Traphagen asks Eric […]

Usually using two different tools to do one job is not a good idea. But in this episode of Here’s Why, we’re going to show you why we use two different ways of doing social media to get more bang for our buck. Don’t miss a single episode of Here’s Why. Click the subscribe button […]

More brands than ever are doing social media marketing but so many seem less than satisfied with their results. Why are their social media strategies failing? In this episode of Here’s Why, Mark and Eric explain how to build a “flow” that results in social media that connects with your audience. Don’t miss a single […]

This may seem like a very specific question, but understanding how Google discovers new content is just the type of stuff that the geeks of the IMEC board love to do! TL:DR: For those of you who don’t want to read the whole story, the short answer is NO, there was no evidence that Google […]

When Google released the Cloud Vision API last month I started to think of the interesting ways that artificially intelligent image recognition could be used.  One idea that jumped to mind was enhancing the ability to search for marketing images and stock photography in a digital asset management system. As much as companies encourage individuals to tag and annotate […]

While listening to Brad Rencher speak at Adobe Summit 2016, something he said stuck with me. “Marketers are no longer in the business of selling products – we are selling experiences.” The proliferation of technology, such as smartphones and the Internet of Things, make it possible to engage with customers on a one-to-one basis. However, […]

We reckon it don’t seem fair. Sometimes the bad guys win. In search, Google has made bodacious strides toward wipin’ out so-called black hat SEO, but we still see cases where a dastardly spammer or link manipulator is rankin’ high. Tarnation! In this episode of Here’s Why we’re gonna learn you good about why that […]

Stop the Madness, RankBrain Isn’t Taking Over the Whole Google Algo UPDATE 31 October 2017: Added video of Google’s Gary Illyes discussing RankBrain with Eric Enge at Pubcon 2016 In today’s post, I plan to do some serious myth-busting on the topic of RankBrain. I also plan to share some perspective on how it impacts you […]

Bid adjustments allow PPC managers to increase or decrease the amount they are willing to pay per click depending on the search audience. For example, if your company is based in Chicago and you tend to get more sales from around Chicago, you may want to make sure your ad shows higher in the search […]

Tomorrow, 3/30, there is a webinar that promises to educate you on the 42 most important features of Drupal 8 in 42 minutes. If correct, this is a very efficient way to get the highlights from a major release. I appreciate that type of velocity. For those of you not familiar with Acquia, it is a commercial […]

My first job at a digital marketing agency was managing AdWords accounts for clients. When I started, I didn’t know PPC from PVC, but I had a great mentor, read every blog I could, and learned quickly from experience. Then came the day my boss asked me to get official AdWords certification from Google. I […]