Here’s Why Videos

As social networks continue to throttle the organic reach of business accounts, many business owners have either sunk in despair or wasted time shaking their fists or complaining. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why he thinks we can’t totally blame the social networks […]

Search ranking factor studies have become very popular, but there’s a real danger if they lead to unwarranted conclusions. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains the cautions we should apply to ranking studies, and some ways in which they are useful. Resources See all […]

Content and social media marketing these days is a war for attention, and marketers have pulled every trick in the book to get it. Now Facebook has called them on it and, whether they realize it or not, done them a huge favor. In this episode of our popular Here’s Why digital marketing video series, […]

Looks like Mark has found a “unique” solution to the pagination problem.  If search engines can’t understand the pagination on your site, they’re going to treat it like a stack of papers tossed into the air. The one that lands for a particular searcher may not be the one you intended. In this episode of […]

If YouTube is the red pill and other video platforms are the blue pill, Google usually chooses the red pill. But just how much of the Google Matrix is dominated by YouTube? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge reveals the findings of his study on […]

Thanks to Foodbot, Eric always gets his soup just the way he likes it. Are your customers and prospects getting marketing messages that they will not only like, but remember, engage with, and act on? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains how more and […]

Mark insists on having different conversations on different devices, and it’s driving Eric nuts! But it’s true that each of your marketing audiences may have their own preferences for viewing your content. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen shares recent research that shows people prefer […]

There are only a few ways you can kill a vampire, but many assume they’ve found the wooden stake in the heart of SEO. Supposedly more sophisticated search algorithms and the threat of new digital devices will soon do away with the need for search engine optimization. In this episode of the popular Here’s Why […]

Mark thinks the right power hat will help him sell his ideas to the big execs. That may or may not be true, but one thing is for certain: when it comes to the C-suite it’s important to deliver your content in the form they most appreciate. In this episode of our Here’s Why digital […]

Marty’s worried about what he saw in the future, but Doc is more excited that the future is NOW! Why? Because devices like digital personal assistants are radically altering the way we interact with the internet. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why he thinks […]

Maybe some day we’ll be able to customize TV shows on the fly to come out the way we want. A customization that we can do today, though, and one more essential to our businesses, is customizing the way our Google Analytics channels capture traffic. In this episode of our popular Here’s Why digital marketing […]

Acme Grommets is in trouble and the CEO is not happy. They’re a huge company, but they didn’t take the time to build an enterprise-level SEO strategy, and now their sales are tanking! Find out what happened in the video. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric […]