Data + Intelligence

Chief Marketing executives who are tasked with growing a book business are faced with many challenges: Acquisition – What offers will increase direct response rates for prospects? Retention – What factors indicate whether a current is at risk for attrition? Activation – Once a new customer is sourced, how can we get them to use […]

Many of our clients are not aware of the fact that SPSS not only provides predictive modeling capabilities but it can also be used to build a highly accurate time trend forecast. These time trend forecasts are useful as an augmentation to TM1 cubed trendlines for revenue and expenses. The key is that SPSS uses […]

The CIO article, “Is it time for CIOs to step up and rule the digital world?” asks a good question. Can the CMO better lead a digital transformation and align IT with what is increasing a digital business than the CIO? This is an oversimplified question asking who but not what needs to be done? […]

If history is any indication, companies will encounter  false starts in Big Data initiatives, like we did in the early Data Warehouse days. I see similar confusion in terms of the tools, types of solutions. The variety, volume and veracity of new tools and technology companies offering solutions are enormous. For starters Big Data is tech […]

Many companies have invested millions in building a successful BI / EDW and are investing in advanced analytics for the future. But the mystery remains about the data quality. Though glaring DQ issues might be contained through constant backend data corrections or through exception handling, many organizations still faces the challenge of poor data quality. The reason Data […]

Although population health analytics begins with risk stratification it must quickly move to sub-population clinical analytics and individual patient analytics. Risk stratification as a science will continue to mature as providers continue to improve: Population demographic insight Clinical analytics targeting risk-stratified sub-populations Outcomes analytics based on risk-stratified sub-populations Wellness strategies for active and passive populations […]

Perficient is proud to be a sponsor of IBM Vision 2015, held May 17-20 in Orlando, FL. Vision is the premier business analytics and performance management conference for finance, risk management and sales compensation professionals. The conference is only 2 months away, so if you haven’t already registered, click through the following link: http://www-01.ibm.com/software/analytics/vision/registration.html If […]

I’m going to take a “improve / disseminate disease management and improve outcomes of the group” view of Population Health. The technology solutions that can be applied are vast. For the sake of this blog, I’d like to talk about these four: Analytics – The accumulation and aggregation of data needed to improve outcomes and […]

If you think about what your digital experience will be in 3 to 5 years, what can you expect? Transformation of the entire digital landscape is changing rapidly with new mobile capabilities coming online seemly every day.  Many of these capabilities will enhance our customers’ experiences, while others will turn out to be not so helpful. […]

Jay Kerger and Loni Stark provided an entertaining review of best practices for content marketing on the last of the Adobe Summit 2015. Marketers need to execute effective content strategies to deliver great customer experiences.  That doesn’t mean creating more and more content, but rather it means creating better, more engaging and more intelligent content for your […]

My notes from an interview with Nate Silver, founder of  FiveThirtyEight.com, at Adobe Summit: Question: When did you say you could have a profession in number and stats? I don’t know when really but I took a boring consulting job right out of college.  In my spare time I started working on a program to […]

Highlights from Adobe Summit’s Day 2 session with Steve Young and Collin Resch: Question: If you were still playing, would you throw to Richard Sherman? In college, everyone was open. In the pros, no one was open.  To me, I don’t care who is out there. If you are open, you are getting the football. […]