Analytics

So you have management buy-in to implementing Adobe Analytics, now what? It’s time to start to ensure digital governance is in place before you implement your Adobe Analytics solution. In the words of the great fictional Peter Parker, “With great power, comes great responsibility”. Building a safe digital governance program can provide a collaborative ecosystem […]

How effective is your digital marketing? It’s the multi-million-dollar question over which CMOs and Digital Marketing Managers lose sleep. Vanity metrics have typically been the first line of defense to justify marketing efforts to the C-Suite.  You’re familiar with these – things like number of page views, blog comments, impressions, downloads and click-through rates. But […]

The evolution of social media and mobile technology continues to shape the definition of content marketing. Eighty-six percent of brands have embraced content marketing, but their audiences remain in the driver’s seat. People generate massive amounts of content daily. Think about how much you use Facebook, Twitter, Instagram, or blog on a daily basis. As […]

The best time to start improving your eCommerce rates is now. I mean right now. As we continue through Q2 into Q3 the ideal time to start optimizing your website is during the spring and summer months. Many commerce websites have seasonality. Obviously, the busiest times of the year are during holidays and, of course, […]

Dr. Tal  Schwartz of Clicktale and Arran Peck  from Ancestry.com discussed how they transformed their experience. He started with a video. The Clicktale product pulls all the information about everything someone does on the site.  It’s an easy integration to the web site.  They also integrate to Adobe Analystics, Adobe Target, and Adobe Experience Manager. […]

While Adobe Summit has a wide range of focuses, data seems to be a pretty big emphasis, especially with the the data co-0p and key predictive capabilities.  Hence another analytics session.  This particular one focused on best practices and getting past the basics. He started out with a couple polls, most of the attendees basically […]

Jon Bates Group Product Manger Data Science and Machine Learning, gave a session on how to gear up for higher analytics maturity.  Most people have nailed descriptive analytics but are now being pushed to take it to the next level.  Jon wants to provide a vision of what that maturity is. How to do it: […]

“I can’t live without my… [fill in the blank].” Many of us might answer smartphone, tablet, eReader, or wearable device (like our smartwatches or FitBits). This rampant proliferation of technology has opened our eyes to the possibilities of customer engagement. It’s no wonder that capitalizing on analytics is a top priority for marketers. According to […]

  Are you excited for Adobe Summit? I know I am! We’re now down to the last few days before Adobe Summit starts on March 22nd and I’m getting my bags packed. This year, I’m bringing something new: a video camera! Every day, I’ll be sharing a video of my thoughts, insights and views on […]

Part of every implementation requires multiple environments, load order rules, data collection processing and User Acceptance Testing (UAT). Unfortunately, there currently isn’t a solution in the market that can unify all these moving pieces due to the complex nature of data collection but I have a list of tools that can make your life easier […]

Just how good are backlink tools such as Open Site Explorer, Majestic SEO and ahrefs at identifying links to the pages of your site? That’s the question we set out to answer in this study, and for many of you, the answer may come as a shock! (Want a quick summary of the results? See […]

The CIO article, “Is it time for CIOs to step up and rule the digital world?” asks a good question. Can the CMO better lead a digital transformation and align IT with what is increasing a digital business than the CIO? This is an oversimplified question asking who but not what needs to be done? […]