Analytics

Adobe kicked off Adobe Summit 2017 with a Business Partner Day. Several Adobe executives spoke about Adobe’s growth over the past few years, the strategies they have in place and recent performance numbers. Adobe embarked on their cloud strategy back in 2011 and in 2016 Adobe had 20% YoY increase in revenue. In their Marketing […]

Many times, I have felt it would be good if I could have a bird’s eye view of all the components available in my project, along with details about how and where they are used. Fortunately, AEM has provided us with out-of-the-box (OOTB) components under /libs/cq/reporting/components and corresponding templates under /libs/cq/reporting/templates. We can customize/extend the OOTB […]

In this blog post, I’m going to show you how to enable custom drag and drop interactions in AEM Author mode. In my specific use case, I wanted to give authors the ability to drag assets and drop them into dialog field. Upon dropping, the asset path should be copied into the field. This article assumes basic […]

We talk a lot about Built to Run around here at Perficient. We put an enormous focus on making sure we build our AEM implementations so that marketing departments can run most efficiently. You obviously can’t do that without content. Creating content from scratch is an option, but starting from scratch for really large enterprises, who […]

When all the bets at a poker game get mixed up, how can you tell who’s winning? Proper attribution is essential for gambling stakes, and for your inbound links as well. Don’t gamble with guessing at what’s driving your traffic! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified […]

For people who write, edit, update or otherwise create and maintain web content, moving to a new enterprise CMS can be a pretty exciting process.  I’ve never met a content author or publisher who didn’t want at least a little something more from their authoring interface.  Typical questions and comments include: “Can we make it […]

In the increasingly noisy world of communication channels and touch points, marketers realize it takes a lot more than a creative campaign to stand out from the competition. Knowing your customers and creating an experience that’s second to none are essential. According to eConsultancy: Every customer is on their own unique journey… marketers can ‘own’ […]

In my previous post about AEM LiveCopy, I showed how this powerful tool could be used to manage multiple variant-based sites such as dealer or branch sites. Recently, I found another trick which can help make LiveCopy even more powerful and easy to use. Why Isn’t My Title Updating?? By default, AEM excludes certain properties from […]

Once your customer data is in order and you have the internal resources you need to incorporate build personalization into your marketing, you’ll need to decide which strategy best suits your business. (For more on this, read about the four strategies that make up the Personalization Spectrum.) Creating and implementing these different levels of personalization […]

In our always-on, always-connected world, people are creating volumes of data, making it possible to tailor offers, marketing campaigns and customer experiences. As a marketer, you understand the value of creating and delivering personalized experiences. When you engage prospects on a one-to-one level, there’s a higher probability that they will convert to customers and bring […]

Personalization is key for a number of reasons — one of the biggest is that it quickly connects your customers or audience to your brand. With the ocean of content available today, directly engaging prospects with personalized content and experiences give brands a competitive edge. However, many companies are struggling with how to deliver. For […]

Personalization isn’t just another marketing buzzword. At a point in time when consumer demands and expectations have never been higher, brands that deliver personalized experiences and messages have a competitive edge. As a marketer, you understand that when you engage prospects there is a higher probability they will convert to customers. And when customers feel […]