Customer Experience + Design

  After sitting through a week’s worth of presentations and case studies related to digital transformation, I can’t help but think about the deep changes AstraZeneca has gone through in recent years. It’s been a massive feat with extraordinary outcomes, and they’re still not done making positive changes throughout their operations. AstraZeneca’s goal was to […]

Exponential growth of data is a common trend across all industries, along with the need for insights from that data. We’re seeing a large portion of data growth and complexity from the prevalence of devices, mobile, Internet of Things and cloud. Data management and analysis is no longer a competitive advantage, it’s a business necessity […]

Enlighten was acquired by Perficient Digital in December 2015 Enlighten (now Perficient Digital) today announced the launch of ThisisMichigan.com (http://thisismichigan.com), a first-of-its-kind athletics recruiting hub for the University of Michigan Athletics department. Perficient was retained by the esteemed college – which counts Google co-founder Larry Page and football great Tom Brady among its alumni – to execute […]

I have been around technology for a long time – just about as long as I can remember. Back when I started computing, the concept of user experience (UX) wasn’t even a thing. You knew the commands to tell your computer what to do. And if you didn’t know a specific one, you’d have a way […]

The UX of enterprise applications has typically lagged behind consumer applications. Look at the way you order a product from Lowe’s or Amazon, and it’s click, click, click, done! That’s what consumers are used to, and it’s reasonable to expect that every digital experience will be simple. Enterprise applications have significant differences that challenge design […]

Last week I attended a conference with a great Forrester keynote speaker whose main topic was on Digital Transformation and the Age of the Customer. It is clear there is a new business cycle where the power has shifted back to the people and engagement will mean everything – in other words – companies must […]

It’s safe to say that the customer is the lifeblood of any business. Without customers buying your products or using your services, your business would cease to exist. That’s why it’s so important to engage with your customers and provide them with personal journeys tailored to their personas. And the best way to start? Use […]

  The age of the digital marketer and a new era of marketing is upon us. At the Salesforce Connections conference this week in New York, attendees are getting insider’s access to a wealth of knowledge and best practices using Salesforce from digital marketing leaders at BMW, Honeywell, Panera Bread and Weight Watchers, and as well as a sneak peek at […]

Healthcare is undergoing a seismic change in the way organizations think about healthcare delivery, and telehealth is one of the movements leading this evolution. Healthcare organizations are leveraging innovative technologies to: Reduce patient visits and lower healthcare costs Empower patients through self-treatment Deliver alternate methods of patient/provider communication Manage symptoms and medical conditions for the […]

It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful. […]

With the increasing advent in SOA and RESTful based applications, all the business logic today is being pushed to the client. With numerable paradigms being present for the UI to consumes these services and create dynamic content, there becomes a need to define the presentation, structure and behavior of the User Interface. While working with […]

Chris Bevolo, author of “Joe Public Does not Care about your Hospital” and more recently, “Joe Public II: Embracing the new Paradigm” spoke at the Chicago Healthcare Marketing Summit on May 27. He shared why the word Paradigm is the right word to describe the sea change in digital marketing: In 1962, Thomas Kuhn wrote […]