Customer Experience + Design

Adobe Experience Manager Mobile (AEM Mobile) launched in February, and if you’re a non-technical type person like myself, you may be wondering, “What sets AEM Mobile apart from the rest?” You even have potential clients asking you the same question. Here are my top 3 takeaways on why you should choose AEM Mobile as your […]

Successful order management projects are unique in their ability to create brand loyalty by demonstrating a unified commerce approach, spanning pre- and post-sales. Intelligent fulfillment is also essential to organizations selling complex configurable offerings, due to assembly and fulfillment workflows that may span multiple facilities and planning systems. Order management systems (OMS) have been around […]

Over the past decade, personalized marketing has evolved rapidly, and marketers are seeing the benefit. Results include increased conversion rates and sales, greater customer loyalty, and even smarter spend of marketing dollars. Companies that have implemented personalization report a 14% uplift in sales – Econsultancy / Adobe, 2014 Targeting your customers with a personalized experience removes […]

There are many ways to bank. You can call your financial institution on the phone, go to the nearest brick-and-mortar branch, or hop online. While these are the most traditional ways of banking, there’s another option that’s quickly growing in popularity: mobile apps. As we mention in one of our guides, mobile banking raked in […]

As is often the case when a website is re-platformed, the organic search engine rank for your website dips for a short period of time post-launch. Many customers don’t anticipate this happening and are concerned about the effects on their business. I have read that a normal website traffic dip is between 3-5% when everything […]

Connected health has become a priority within many healthcare organizations as they begin to realize that patient engagement outside the traditional medical setting can have a positive impact on chronic disease management and treatment compliance. In our latest infographic we take a look at the top 10 connected health trends for 2016.   Want to […]

I was reading a short blog post by Adobe about IoT and Personalization. That got me to thinking about how different companies think about what the Internet of Things  (IoT) really means.  Here’s a view into Adobe: More and more brands have jumped on the IoT bandwagon. We have an excess of wearables—activity trackers, smartwatches, […]

As a long-time customer of Vanguard, I can attest to their great way of doing business. While I’ve never set foot into an office of theirs, the financial services company – one of the world’s largest investment management companies – was able to gain my trust and, without much effort, convince me to enlist them […]

As I mentioned in a previous blog post, Michael Porter, a colleague of mine, was live-blogging at last week’s Forrester CXNYC event, a conference for customer experience leaders, innovators, and practitioners. During one of the presentations he attended, George F. Colony, the CEO of Forrester, discussed how customer experience has become the most critical barrier […]

Recently, my colleague Shannon Sumner, a senior technical consultant with our Adobe practice, wrote a quick tutorial on how to use Grunt and Grunt plugins to compile Sass into CSS, minify the CSS, add CSS source maps, merge JavaScript files, minify the JS, and add JavaScript source maps. These terms can send any marketer over […]

Whenever an organization considers moving systems to the “cloud”, the first question that comes up is: “What about security?”  This is an extremely important question and is almost always a showstopper for people new to the cloud.  If you move data to the cloud and don’t consider the consequences of not complying with industry and […]

In past posts, we’ve written about why you should consider and how to optimize hybrid cloud for your technology needs. It goes without saying that as we examine the technology landscape today, the business case for hybrid cloud is stronger than ever, with nearly 80% of enterprises committing to adoption by 2017. Transitioning to a hybrid cloud stack […]