Customer Experience + Design

Conversion is the ultimate goal for any enterprise organization. After all, it’s what drives revenue and continuity in any industry. Depending on the industry however, conversion time can be anywhere from minutes to months. Converting any customer is hard work in the era of digital transformation, especially with the amount of noise and options available. […]

Last week, we sat down with IBM on a webinar to discuss the emergence of video in the enterprise and the various use-cases for organizations looking to innovate how they communicate to their audiences. Broadcast on Ustream, Perficient Technical Director Glenn Kline and Chris Zaloumis of IBM Cloud Video walked through the IBM Cloud Video […]

In the previous five posts in this series, I’ve taken you on a little journey designed to help you improve your relationship with your clinical sites, thereby boosting their performance and reducing your costs. In this, the final post in the series, I’ll summarize the key takeaways and offer up some additional resources to help […]

When you are writing Sling Models code, you are constantly invoking injectors for the objects you use in your Sling Models class. There are eight standard injectors Sling provides out of the box currently (based on version 1.3.9.r1784960 of org.apache.sling.models.impl installed in AEM 6.3). But sometimes you may find the eight injectors don’t meet a […]

When it comes to patient engagement half the battle is understanding what the patient expects and the other half is meeting (or exceeding) those expectations. Patients, as consumers in other industries have rising expectations. And with technology rapidly changing the consumer landscape the demands of patients will continue to evolve. The healthcare consumerism movement has […]

Earlier this year during the Super Bowl, IBM and H&R Block teamed up to tell the story of how filing for taxes will change with the integration of new artificial intelligence like Watson. With successful use cases already across retail, food, healthcare, and science, the viewer learns that with Watson and H&R Block, families will […]

If you haven’t read the previous posts in this series, be forewarned that this week’s post might be a little hard to follow, as it assumes you have all of the context from the series to-date. Still, I encourage you to dive in, and I’ll do my best to connect all of the dots for […]

In the previous posts in this series, I’ve explained why you should consider clinical sites as your “customers,” and what customer experience (CX) methodology is and how it’s used. In this post, I’ll explain how the methodology applies to clinical sites and how the insights it provides can help improve site relationships. With the notion […]

More than ever, employee engagement is a topic of conversation among organizations seeking to retain staff and boost satisfaction. Even though 90% of employers believe an engagement strategy would boost morale, less than a quarter of those surveyed actually have one. Building employee engagement is not an easy feat, especially as organizations need to dedicate […]

As we’ve discussed in previous posts, customer success is a key part of the modern buyer’s journey. Even with signed contracts and revenue, organizations must still continue to add value to the customer experience. We discuss the art and science of customer experience with our customers on a regular basis, walking them through available technologies […]

According to an April 2017 report from Kantar, a leading marketing research and media company, nine of the top 25 digital advertisers in 2016 were companies in the financial services industry, many of which have significantly increased spending within a one-year period. Here are the banks, insurers, and other financial services firms that are among […]

In the previous posts in this series on improving relationships with clinical sites, I discussed why it’s beneficial to think of your clinical sites as your customers so that you can use customer experience (CX) methodology to improve those relationships. In this post, I’ll explain what CX methodology is and why it matters. At its […]