Salesforce

Looking for ways to improve performance with your partners, dealers or distributors? In this blog series, we’re sharing practical ways to do just that. In my last post on market share and quotas, we looked at ways to set and track market share goals. In part 3 below, we’ll discuss how to improve performance with marketing development […]

What is IT Debt? The term IT debt became a very popular talking point in the selling and marketing of cloud-based solutions after Gartner promoted it in 2010. IT debt refers to the investment a company would have to make to eliminate its IT backlog and bring their current application portfolio up to a fully […]

Salesforce has always been known for the incredible investments they have made in ensuring their customer’s data is safe and secure. They have to — data is their business. Without the high level of trust that customers have in Salesforce’s security, Salesforce would not be the #1 CRM solution in the world. But some customers […]

Let’s talk B2B marketing. And MarTech tools. And connecting Sales and Marketing. Are you running yet? For many businesses, these terms alone are enough to send everyone heading for the hills. Go ahead and complicate the matter future by sprinkling on some B2B rules, restrictions, and compliance standards. Still with me? While uncomfortable for some, […]

As Salesforce professionals, we are always learning. If we’re not gaining product knowledge, we’re brushing up on effective methods to apply our product knowledge. That’s how we solve business problems and add value to an organization. With that in mind, here are… 3 Podcasting Takeaways Guaranteed to Turn Badges into Buy-In 1. The best formula […]

The evolution of technology has radically changed customer expectations, and there’s no going back. So how do you keep up? It’s critical to create an integrated experience, built on a solid understanding what really drives your customers. Here are six places to start: 1. Define your audience. Using personas and segmentation can help you better […]

Account-based marketing (ABM) is at the top of every marketer’s list these days. While plenty claim to be experts, few are actually doing it right. ABM is all about taking the mass out of marketing and focusing your efforts on a specific account or segment. And it’s a key part to becoming more customer-focused and […]

As more and more companies start to realize the value of making their employees happy, there comes the need for community within the workforce. Having an employee community where employees can go to stay engaged, voice ideas, and get questions answered go a long way in lowering employee attrition. Enter Salesforce Employee Communities That’s where […]

Have you heard of the Fourth Industrial Revolution? If you were at Dreamforce ‘17, you sure did! First there was steam, next electricity, then computers, and now the Fourth Industrial Revolution, where machine learning allows artificial intelligence and robotics to come alive, and the Internet of Things to transform customer experience. Technology is rolling out […]

B2B. B2C. B2B(2C).The worlds are colliding. The lines are blurring. And the definitions are changing. Used to the convenience of shopping online, today’s customers expect the same level of service, personalization, quick delivery, reviews and ratings everywhere. Whether it’s digital or face-to-face, they expect consistent – and meaningful – experiences. And that holds true for […]

The Spring ’18 Release showers Sales Cloud users with new Lightning Experience (LEX) features providing improvements to navigation, search, data integrity, and operational consistency. Other noteworthy — and hotly anticipated — Sales Cloud features and improvements surround the debut of several Classic favorites now available in LEX. And now to the specifics… Important Salesforce Sales […]

Flows in Salesforce, also known as Visual Workflows, are powerful tools that allow for the automation of various business processes without the use of custom code. The cloud flow designer allows you to build flows that execute logic, interact with Salesforce, call Apex classes and collect data from a user in screen elements. The Winter […]