The evolution of technology has radically changed customer expectations, and there’s no going back. So how do you keep up? It’s critical to create an integrated experience, built on a solid understanding what really drives your customers. Here are six places to start: 1. Define your audience. Using personas and segmentation can help you better […]
Salesforce
Account-Based Marketing: 5 Steps to Getting Started
Account-based marketing (ABM) is at the top of every marketer’s list these days. While plenty claim to be experts, few are actually doing it right. ABM is all about taking the mass out of marketing and focusing your efforts on a specific account or segment. And it’s a key part to becoming more customer-focused and […]
Lower Employee Attrition with Salesforce Employee Communities
As more and more companies start to realize the value of making their employees happy, there comes the need for community within the workforce. Having an employee community where employees can go to stay engaged, voice ideas, and get questions answered go a long way in lowering employee attrition. Enter Salesforce Employee Communities That’s where […]
A Customer Success Platform for the Fourth Industrial Revolution
Have you heard of the Fourth Industrial Revolution? If you were at Dreamforce ‘17, you sure did! First there was steam, next electricity, then computers, and now the Fourth Industrial Revolution, where machine learning allows artificial intelligence and robotics to come alive, and the Internet of Things to transform customer experience. Technology is rolling out […]
4 Expectations of Today’s Customers
B2B. B2C. B2B(2C).The worlds are colliding. The lines are blurring. And the definitions are changing. Used to the convenience of shopping online, today’s customers expect the same level of service, personalization, quick delivery, reviews and ratings everywhere. Whether it’s digital or face-to-face, they expect consistent – and meaningful – experiences. And that holds true for […]
Announcing Highly Anticipated Sales Cloud Features in Spring ’18
The Spring ’18 Release showers Sales Cloud users with new Lightning Experience (LEX) features providing improvements to navigation, search, data integrity, and operational consistency. Other noteworthy — and hotly anticipated — Sales Cloud features and improvements surround the debut of several Classic favorites now available in LEX. And now to the specifics… Important Salesforce Sales […]
How to Use Lightning Components in Flows & More
Flows in Salesforce, also known as Visual Workflows, are powerful tools that allow for the automation of various business processes without the use of custom code. The cloud flow designer allows you to build flows that execute logic, interact with Salesforce, call Apex classes and collect data from a user in screen elements. The Winter […]
Top 4 Spring ’18 Community Features to be Excited About
It’s that time of year again — the holidays are over, but we have something even better to look forward to: the Spring ’18 Release! I’m going to try to temper my exclamation points, bolds and all caps, but let me tell you, this release is beyond exciting! Let’s break down the Top 4 Areas […]
The Importance of Simplifying System Architecture
As a Technical Architect at Perficient, I have the opportunity to help a number of our clients determine and shape the landscape of their system architecture. It’s honestly one of my favorite parts of the job. Over the years, we’ve seen a lot of different types of implementations. And the more we see, the more […]
Einstein: Artificial Intelligence for the Salesforce Platform
When you think of Einstein, what comes to mind? Perhaps the German-born theoretical physicist who developed the theory of relativity or possibly a chain retailer of moderately priced coffee and bagels? If you use Salesforce, the term “Einstein” means a totally different thing: artificial intelligence (AI) for CRM. Einstein has made AI a reality […]
Learning To Use Salesforce: A Beginner’s Guide
Top Resources For Learning Salesforce Just getting acquainted with Salesforce? With all of the capabilities and customized solutions, getting started can feel daunting. The good news is, you’re not alone. Perficient has worked with hundreds of businesses creating expert Salesforce users in the process. With all of the resources, where do you go first? Don’t get […]
4 Methods for Creating Personalized Customer Experiences
Have you ever had a customer say, “Have you seen the Domino’s pizza tracker? That’s what I want.” We’ve all seen the commercial, right? Set to the Ferris Bueller theme, a young man receives a notification from his smartwatch and hurries home to meet the Domino’s pizza delivery man at his doorstep. What does this tell us? […]