A Customer Success Platform for the Fourth Industrial Revolution

Have you heard of the Fourth Industrial Revolution? If you were at Dreamforce ‘17, you sure did!

First there was steam, next electricity, then computers, and now the Fourth Industrial Revolution, where machine learning allows artificial intelligence and robotics to come alive, and the Internet of Things to transform customer experience. Technology is rolling out daily, already becoming an active partner in almost every task, from shopping via voice command to autonomous cars. Even the smart device you could potentially be reading this on is part of the toolkit allowing us to be ever-connected and always on.

Finding Customer Success in the Fourth Industrial Revolution

In the main keynote at Dreamforce ‘17, Salesforce CEO Marc Benioff shows how the world is changing with artificial intelligence, and how innovative companies and individuals are transforming themselves to take advantage of this unprecedented technological change. Salesforce showcased how new products and technologies like Einstein AI, Trailhead, and Lightning that dramatically change the way sales, service, marketing, and IT learn, perform, and connect with customers.

Watch the main keynote at Dreamforce ’17 to learn about the future of customer success in the Fourth Industrial Revolution.

Leading in the Fourth Industrial Revolution

Forbes, Yahoo Finance, and more have identified Salesforce as leaders in the Fourth Industrial Revolution. As we all enter this new phase, Salesforce CEO Marc Benioff speaks directly to CEOs and other leaders during the 2017 World Economic Forum Annual Meeting in Davos, Switzerland, leading a discussion on the need to “nurture collaboration and build platforms that enable positive change.” Check out the star-studded video of this fireside discussion.

How the Fourth Industrial Revolution Affect You

Whether you are using Salesforce or not, simply living in today’s age means you are affected by the technologies that are drastically and quickly transforming global business and society. To understand industrial revolutions, the basics of the Fourth Industrial Revolution, and the breakthrough technologies fueling this advancement, we recommend this Trailhead tutorial. Over the course of an hour, you will dive deep into how the Fourth Industrial Revolution affects business, society, and individuals.

Embracing evolution is something Salesforce has a history of doing (which is how it has earned its spot as #1 CRM provider for four years and counting). In the Fourth Industrial Revolution, artificial intelligence will help businesses connect to their customers in a whole new way. Will you be a part of it? Let us know in the comments below how you’ve witnessed these advancements.


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Marisa Lather, Marketing Manager

Marisa Lather is the Employment Branding Marketing Manager at Perficient and is proudly dedicated to developing the Perficient culture. Known as @MarketerMarisa, she is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. With an inbound marketing specialization in multimedia content creation and engagement, she develops and executes omnichannel campaigns, blending online and offline worlds to create data-informed content and affinity-building experiences for brands. She is actively engaged in the national marketing community, blogs about modern business, personal development, marketing, and more at, and speaks at conferences around the country. Connect with Marisa on LinkedIn and follow @MarketerMarisa on Twitter, Instagram, Facebook, and Pinterest.

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