Salesforce

Hello Trailblazers! Last week, I had the amazing opportunity to attend the “Salesforce Nagpur Ohana Gathering June 2025.” This Meetup was packed with knowledge-sharing, networking, and inspiration. The event brought together passionate Salesforce professionals and featured insightful sessions from four expert speakers. Each session focused on a crucial aspect of the Salesforce ecosystem—from SOQL optimization to […]

Supplementing Salesforce with Databricks as an enterprise Lakehouse solution brings advantages for various personas across an organization. Customer experience data is highly valued when it comes to driving personalized customer journeys leveraging company-wide applications beyond Salesforce. From enhanced customer satisfaction to tailored engagements and offerings that drive business renewals and expansions, the advantages are hard […]

Choosing the right healthcare provider shouldn’t be a guessing game. With Salesforce Health Cloud’s out-of-the-box provider search functionality, organizations can empower both support staff and patients to quickly and accurately locate in-network providers that match specific needs without complicated custom code.  In our latest demo, Jideofor Onyeneho, Lead Technical Consultant, and Lauren Faig, Salesforce Solution […]

The New Expectations in Medical Device Marketing Today’s providers and patients expect more than just innovative products—they want personalized, value-driven experiences. Much of this shift is influenced by consumer experiences in other industries. From online retail to financial services, B2C brands have redefined personalization, speed, and convenience—raising expectations across all sectors, including healthcare.  Despite this […]

Dreamforce isn’t just a tech conference. It’s the Super Bowl of Salesforce. The Oscars of AI. The Coachella of cloud computing. And if you’re heading to San Francisco October 14–16 (or tuning in via Salesforce+), we’ve got your back with the only guide you need.  Whether it’s your first time or your fifteenth, this year’s […]

How to Choose the Right Marketing Automation Platform Today’s marketers are under more pressure than ever: deliver highly personalized customer experiences, drive revenue growth, and do it all with fewer resources. Marketing automation platforms promise to help.  At a first glance, Salesforce Marketing Cloud Engagement and Oracle Eloqua seem similar. But look closer, and key […]

In the first part of this series, we covered how to connect a mobile app to Marketing Cloud Personalization using Salesforce’s Mobile SDK. In this post, we’ll explore how to send catalog items from the mobile app to your dataset. What’s new on the DemoApp? Since the last post, I made some changes in the […]

Salesforce Apex is a versatile programming language that empowers developers to automate processes, customize functionalities, and build dynamic applications. However, while working with Apex, developers often encounter a common hurdle: Mixed DML Operations. This restriction can be frustrating if not understood properly. In this blog, we’ll explore what Mixed DML Operations are, why they occur, […]

Perficient Leads with Strategy at the 3M Open AI may dominate the executive agenda—but for many organizations, it’s failing to deliver real transformation.  While 84% of CIOs list AI as a top business priority, just 11% have achieved full-scale adoption, and only 12% of employees feel properly trained. The result? AI initiatives stall, internal skepticism […]

We’re heading to Agentforce World Tour Boston to connect, learn, and talk AI-first strategy.  As the momentum around generative AI grows, so does the urgency to act. Companies across healthcare, life sciences, and financial services are under pressure to operationalize it without adding risk or complexity.  If you’re joining us in Boston, here’s what you […]

Salesforce is about to launch Agentforce 3.0, and it marks a major leap forward in how enterprises manage a hybrid workforce of humans and AI agents. The platform is designed to help organizations scale digital labor with more visibility, more flexibility, and more trusted AI performance.  Launching June 23 on Salesforce+, Agentforce 3.0 introduces:  A […]

The Great Marketing Evolution Marketing today is no longer about sending the right message—it’s about delivering that message at the right moment. Customers expect brands to anticipate their needs, adapt quickly, and deliver personalized experiences without feeling intrusive. The companies that succeed? They’re not guessing. They’re using data and automation to stay ahead.  But making […]