Adobe

Creating a top-notch digital experience is essential to competing in today’s fast-paced business environment. In fact, 94% of marketers recognize that improving content creation and delivery processes are key to a great customer experience. Aligning the right people, technology, and funding to create such an experience isn’t an easy task. With the help of a […]

  Are you excited for Adobe Summit? I know I am! We’re now down to the last few days before Adobe Summit starts on March 22nd and I’m getting my bags packed. This year, I’m bringing something new: a video camera! Every day, I’ll be sharing a video of my thoughts, insights and views on […]

In a recent interview with Robert Sumner, principal of Perficient’s Adobe practice, we discussed first steps to create a personalization strategy for digital experience platforms. Proper planning is necessary, but executing a digital strategy isn’t as easy as flipping a switch. In our discussion, we also talked about creating personalization scenarios and the implications of this […]

“Only in the last 20 years have we seen marketing change from spending money to interrupt people with advertising to market everything you make and everything you say…a lot of marketers didn’t get that memo.” – Seth Godin The average consumer goes through a minimum of five touch points with a business before converting, according […]

Vegas here we come! Adobe Summit 2016 is two weeks away, and our team at Perficient is excited to take part in this premier digital marketing conference. The 2016 event has relocated to Las Vegas from its former site in Salt Lake City, indicating the growth of Adobe as a leader in digital experience platforms. […]

Recently, Adobe introduced AEM Mobile, a new way to build, maintain and deploy mobile apps. AEM Mobile makes it vastly easier to manage mobile apps by enabling marketers to maintain mobile app content, which has traditionally been done by developers. AEM Mobile is the centerpiece of a new platform Adobe has built around enabling marketing to maintain […]

“Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford Perficient is built upon a foundation of successful collaboration with our partners. It is with great pride and excitement that we announce the elevation of Adobe to an Enterprise Partner. This distinction is reserved for our largest and strongest […]

Part of every implementation requires multiple environments, load order rules, data collection processing and User Acceptance Testing (UAT). Unfortunately, there currently isn’t a solution in the market that can unify all these moving pieces due to the complex nature of data collection but I have a list of tools that can make your life easier […]

In my recent work with distributors and manufacturers, I’ve noticed many have a similar problem. They are responsible for supporting multiple dealer or branch websites, and are struggling to do so. These are hundreds of sites, which are managed at a corporate level and mainained by a branch or dealer. The size and complexity in managing these sites and […]

It’s the day after the big game. The Denver Broncos are still bathing in Super Bowl victory, but what about the advertisers? Some might feel like this CMO. Yes, the brands who advertise during the Super Bowl have the budgets pay for a captive audience of 115+ million viewers. But does it make sense to […]

I recently attended an excellent webinar “Ask the Experts – Adobe Target New Features” presented by Adobe’s @kimenwarner. During the webinar, Kimen mentioned a very exciting new feature coming to Adobe Target in February 2016: AT.js. AT.js is the new client library for Adobe Target, replacing the legacy mbox.js. This new client library is currently in […]

One of the challenges I’ve had over the last few years is how to easily manage multiple AEM instances concurrently. Over the last few years, I’ve often had to have several different AEM instances running during the course of the day, whether it be different versions, client codebases or for just for standing up a […]