Adobe

Adobe Experience Manager versus Open Source: simple, right? An open source solution is free by definition, while a product that regularly leads Gartner Magic Quadrants and Forrester Waves is going to cost you millions more, right? Right? Well…no.  Not exactly. I’ve seen enough platform selection exercises and total cost of ownership (TCO) engagements over the […]

One month into 2017, and the Adobe Practice at Perficient Digital is off and running. And speaking of running, we’re excited to announce our campaign for 2017: Built to Run. The spirit of this campaign is focused on Digital Marketing, and its purpose is to promote the Adobe Solutions and Services we offer. More specifically, how we […]

Reaching your ideal client with just the right information at just the right time is a perpetual challenge. Even with solid business objectives, a great team, and maybe a fancy new implementation of Adobe Experience Manager, understanding who to target, when, and how is pretty much the triumvirate of marketing challenges. You likely have some […]

I’ve talked about Digital Asset Management (DAM) more in the past 12 months than in the past four years combined. In a way, it makes sense. Digital continues to evolve and become ever more important. Digital channels continue to proliferate. As digital channels proliferate, digital asset numbers explode.  Instead of a few thousand images, you […]

As businesses grow, the number of end users and groups in Adobe Experience Manager (AEM) tends to increase as well. I recently worked with two clients who are synchronizing users and associating users to the groups through the custom sync handlers to CRX (the content repository in AEM). Business Analysts (BA) or AEM Admins use […]

You are probably thinking, how could we possibly tie Adobe Experience Manager and Amazon Alexa together? AEM is obviously great at managing a website and delivering content to several channels, including mobile and kiosk. Amazon Echo is a voice-activated device where we can talk to Alexa and she answers back by playing music and buying doll houses. There […]

Personalization continues to be a hot topic because it’s essential for companies that want to win and retain customers in the “era of customer experience.” Related trends covered in previous posts, leveraging data to improve the customer journey and the maturity of the IoT, go hand-in-hand with real-time personalization. While this trend is not mainstream yet, the […]

Imagine if retailers want to create tailored content — with images, summaries, descriptions, sizes, pricing, and technical specifications. Creating such content takes time, and further breaking it into segments for any device may require more manual processes for each channel. With fluid experiences, it will be much easier to create this kind of customized content […]

For people who write, edit, update or otherwise create and maintain web content, moving to a new enterprise CMS can be a pretty exciting process.  I’ve never met a content author or publisher who didn’t want at least a little something more from their authoring interface.  Typical questions and comments include: “Can we make it […]

The Internet of Things, connected devices, the use of customer data and insights to personalize experiences – all of these are part of our daily lives. Now augmented reality (AR) arrives on the scene with the potential to shape customer experiences like never before. With smartphones in the hands of 72% of U.S. adults, there are […]

Did you hear enough about digital transformation in 2016?  Besides the U.S. presidential election, digital transformation was a big topic for a lot of companies.  Now that we have entered 2017, is digital transformation a fad, or is there more to come? According to Adobe, digital transformation will be a hot topic again in 2017! […]

At Perficient, we have extremely solid partnerships with both Microsoft and Adobe so– as previously noted in this space— we were keenly interested when this partnership was announced at Microsoft Ignite last fall. Of course, simply sitting on the sidelines and observing something like this was not in our DNA.  We’re a team of doers.  […]