Healthcare

The saying “one size fits all,” absolutely does not apply to the healthcare industry. Consumers are flat out demanding a more tailored approach to their health care. To provide this type of more personalized and effective care and services, healthcare organizations (HCOs) need to take concentrated efforts to understand the diverse needs and preferences of […]

Conversions are healthcare marketers’ lifeblood. After all, most of the effort you spend on audience outreach and engagement, apart from simple brand awareness and public-service campaigns, comes with the ultimate goal of getting those audience members to become patients, members or consumers of your healthcare organization (HCO). That means you need a plan behind each […]

What’s the state of your healthcare organization’s content right now? How do you know? Each piece of your content tells readers a story about your healthcare organization (HCO). And if you’re not regularly taking stock of your content through a content audit, those old webpages, blog articles and other items may be telling a story […]

In the healthcare and life sciences space, good content strategy and content creation are rooted in scientific principles. We base our work on key tenets of behavioral science and psychosociology. One of the most important of these that forms a foundation of our work on healthcare personas and journey mapping is the Transtheoretical Model, which […]

In today’s competitive climate, an exceptional customer experience (CX) is no longer a luxury, but rather an essential pillar of business success. Providing a seamless, personalized journey has become the cornerstone of brand loyalty, customer retention, and revenue growth. Customers expect positive omnichannel experiences, and brands that fall short of these expectations will not only […]

When we work with healthcare organizations (HCOs) on their marketing and content strategies, our clients are typically concerned with identifying their audiences. But competition in the healthcare and life sciences industry is heating up. And HCOs have a problem with consumer trust they historically haven’t had to face as much as other industries. So it’s […]

Health insurers play a unique and crucial role in ensuring that people have access to affordable, high-quality care. As the stewards of sensitive data and the day-to-day face of healthcare interactions for many of their members, it is imperative that they remain adaptive and forward looking, constantly evolving to meet new requirements, expectations, and demands. […]

Health insurers from every corner of the country are set to assemble in Las Vegas for the 2024 AHIP conference—and here at Perficient, we’re excited to have two of our colleagues attending as well. At AHIP 2024, thought leaders will address some of the industry’s most pressing questions, and the conference will feature educational sessions, […]

Referrals are an essential source of driving patient acquisition and volumes for a health system. Understanding the value of the referral process, Salesforce Health Cloud has continued to evolve its offerings for referral management – creating a single source of truth for all internal provider data.   For organizations leveraging Health Cloud to track patient data, […]

The Summer ‘24 release preview is out and will be generally available by mid-June! The latest release from Salesforce brings critical feature improvements for our friends in the Healthcare & Life Sciences (HLS) industry.  Of course, the hot topic in Tech over the last year has been Artificial Intelligence (AI). As Salesforce continues to beef […]

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. With disruptive forces emerging from various corners, healthcare organizations find themselves in a race to create personalized experiences that foster lasting engagement […]

As of mid-February 2024, the Spring ‘24 release was generally available across all instances of Health Cloud bringing with it a host of improvements and added functionality for healthcare organizations. The new features and enhancements offer opportunities for efficiency, security, and insights. Home Health Advanced visit scheduling enables healthcare organizations to proactively manage care delivery, […]