In addition to the iPhone 6, iPhone 6 Plus and Apple Watch unveiled this afternoon, Apple also announced Apple Pay, the long-awaited mobile payments platform, creating quite a buzz in the payments and financial services industry. Apple has taken a leap of faith jumping head-first into contactless payments, biometrics, wearables and tokenization with the new iPhone 6 and […]
Consumer Goods
Connect with Consumers as People, Not Numbers
It is a tumultuous time for the healthcare industry, and health plans are not immune to the disruption. The Affordable Care Act has raised a new level of consumer awareness about the purchase of healthcare and the competitive health plan environment. Battles for market share drive the need to understand member demographics and behaviors in […]
The Empowered Consumer Drives 2014 E-commerce Tech Priorities
When Gartner recently asked chief exectuives to identify their five-year technology investment priorities. They rated their top three as the following: Business analytics E-commerce Customer experience I was a bit surprised to see e-commerce ranked second, but not at all surprised to see it show up in the top ten answers. The New, More Empowered Consumer We […]
Consumers are more open to sharing some data about themselves
Here in the U.S. we take privacy seriously and often go to great lengths to avoid asking customers for personal information. It appears that global consumers are more open to sharing personal information about themselves than maybe what everyone assumes. Sandy Carter recently posted on her blog Social Media to Social Business about an interesting study IBM recently […]
Congrats to Disney Consumer Products on Best Intranet WebAward!
Huge congrats to Perficient client Disney Consumer Products on their 2013 Web Award for Outstanding Achievement in Web Development for Best Intranet Website. The Web Marketing Association‘s annual WebAward competition has been setting the standard of excellence for website development since 1997. Independent expert judges from around the world review sites in 96 industries. The […]
Microsoft Lync, Consumerization of IT and BYOD
In our Perficient Perspectives series, my colleague Matt McGillen recently spoke about the consumerization of IT and the enterprise impact of BYOD. Matt explored the critical role that communication now plays, especially with diverse working locations and devices and the rise of Social Business focused solutions. From the Perspective, which you can read here Matt […]