Commerce

“As a Magento 2.0 certified training and Beta partner, we have been very hands-on with this new release. Magento 2.0 is an architecturally robust platform with a modular tool kit that, when coupled with our expertise, allows us to push the boundaries of commerce functionality on our clients’ sites. Our implementation at Loom Décor is […]

Peoples’ interactions with digital media today are ubiquitous.  While the majority of digital media interactions typically facilitating either an immediate need (e.g. weather & news updates), basic entertainment (e.g. pick your favorite social media service), or increasingly to research brands and purchase products used for both personal needs and for responsibilities related to our employment, […]

Spring Break continues in Florida here at the Demandware XChange Conference. This is an impressive gathering of some of the most exciting brands and retailers sharing stories that are covering every retail trend and innovation, from omnichannel to personalization and globalization. And with brands like Under Armour, Tory Burch, and ECCO, this conference has the […]

7 websites 35,000 page views per day 40% of site traffic coming from mobile These are the key stats for BSN Sports, the largest distributor of team sports apparel and sports equipment in the U.S. In 2015, this client entrusted Perficient with building its first eCommerce site on Magento Enterprise. After seeing the trend in mobile […]

Everyone is spending money on marketing but are you connecting with your customers? Are you engaging them in the best manner and is your mix of advertising spend in line with your industry? To get answers to great question such as these and others, plan on attending the IBM Digital Marketing University 2016 Global Tour. IBM is […]

The countdown is on for Magento Imagine 2016! Now in its sixth year, this event connects more than 2,500 people of the global eCommerce ecosystem, including senior executives, marketers, merchandisers, developers, and commerce visionaries. We’re proud to be a Diamond Sponsor of Magento Imagine and are excited to participate in a panel discussion and breakout […]

I’ve written about blockchain, the technology that underpins Bitcoin on various occasions; having spent time working for a bank and supporting trading floor technology, I am interested in technologies that drive cost and complexity out of transaction. This article in the Wall Street Journal details how IBM is now the largest company support blockchain and […]

At this point, I’ve started to explain the importance of prioritizing optimization efforts in order to see the best results in the shortest amount of time. In the previous posts I’ve told you about where to start testing and what to test.  The final piece of the puzzle is to explain why to start testing. […]

In our previous post, I explained a little bit about where we look for test ideas. After identifying the where, the next question is what should I test? To discover what to test, our team uses specific tools to gather insights that give us a better understanding of what people are doing on top opportunity […]

  1 – Pay attention as you’re moving around the EXPO center and notice where you are. The rows and booths all start to look a like. The good news is for the most part the type of product / services being offered are in the same general area, so that should help you find […]

In the span of two decades, eCommerce has transformed our daily lives. While many initially rejected the idea of online shopping in exchange for an in-store experience, this is now the place where customers go first. Because of this change in buyer behavior, eCommerce sites are now a necessity for businesses. However, building and managing […]

It’s a new year. It’s time to leave your bad habits in the past. The following paid search management strategies are ineffective and unproductive – and should be stopped as you move into the new year. Optimize your account to set yourself up for success in 2016! Stop bidding on too many keywords. Now that […]