Stephanie Gallina – Senior Manager, Microsoft + CXC Partner Marketing

Personalization continues to be a hot topic because it’s essential for companies that want to win and retain customers in the “era of customer experience.” Related trends covered in previous posts, leveraging data to improve the customer journey and the maturity of the IoT, go hand-in-hand with real-time personalization. While this trend is not mainstream yet, the […]

The Internet of Things, connected devices, the use of customer data and insights to personalize experiences – all of these are part of our daily lives. Now augmented reality (AR) arrives on the scene with the potential to shape customer experiences like never before. With smartphones in the hands of 72% of U.S. adults, there are […]

Making the jump to a new commerce platform is a huge undertaking from evaluating technology options to implementation and maintenance. Think you’re alone in this endeavor? You’re not – in fact, you’re in good company. Most businesses re-platform every two to three years, according to Forrester. Before you make the leap, check out this infographic […]

“Personalization won’t stop when you turn off the computer. The greater the number of connected devices, the more potential for personalization exists.”  – Optimizely From wearable devices to connected cars, appliances, and devices in our homes, the Internet of Things (IoT) is coming into its own, with Gartner estimating nearly 21 billion connected devices by […]

In the increasingly noisy world of communication channels and touch points, marketers realize it takes a lot more than a creative campaign to stand out from the competition. Knowing your customers and creating an experience that’s second to none are essential. According to eConsultancy: Every customer is on their own unique journey… marketers can ‘own’ […]

As a savvy eCommerce business, you’re fully aware that website performance matters in the digitized, instant-gratification world in which we live. Improved web performance impacts an increase in pages viewed, products viewed, cart conversions, and revenue. Take a moment to consider this – 53% of mobile users abandon sites that take longer than 3 seconds […]

As 2016 draws to a close, it’s time to reflect on all the insights shared on the new Adobe partner blog. Let’s recap the most-read posts for the year: 10 | Protecting Your Adobe Analytics Implementation from Start to End Review the list of tools that can make your life easier when auditing your Adobe […]

As 2016 draws to a close, it’s time to reflect on all that happened with Digital Experience Platforms. Let’s recap the most-read posts for the year: 10 | (Re)defining Enterprise Search Enterprise Search is transitioning to something more broad and powerful. It now means reducing friction in your business operations. 9 | Google Search Appliance […]

As this year draws to a close, it’s common to reflect on what’s happened while also look towards what the New Year will bring. Among the blogs referencing digital marketing trends for 2017, CMO perhaps best sums up the current situation: As we head into 2017, [marketers] know now that nothing will ever be the same […]

This holiday shopping season is anticipated to be one of the biggest yet for online sales – an anticipated 11% year-over-year growth that’s estimated to reach $96.1 billion. In fact, 66% of Americans did some last-minute shopping this past weekend – deemed Super Saturday because it’s the last full Saturday to shop before Christmas. What does all of […]

When evaluating any technology solution for your business, the two biggest questions to address with the decision maker(s) are: “How much is this going to cost, and when will see a return on our investment?” As you build the business case for your eCommerce re-platforming project, you’ll need to look at the big picture to […]

The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. As we approach a new year, we’ll take a closer look at the top six digital marketing trends to watch. Trend #1 – Measuring content marketing performance will surpass the importance of content management Content management has […]