Stephanie Gallina – Senior Manager, Microsoft + CXC Partner Marketing

Creating a top-notch digital experience is essential to competing in today’s fast-paced business environment. In fact, 94% of marketers recognize that improving content creation and delivery processes are key to a great customer experience. Aligning the right people, technology, and funding to create such an experience isn’t an easy task. With the help of a […]

In a recent interview with Robert Sumner, principal of Perficient’s Adobe practice, we discussed first steps to create a personalization strategy for digital experience platforms. Proper planning is necessary, but executing a digital strategy isn’t as easy as flipping a switch. In our discussion, we also talked about creating personalization scenarios and the implications of this […]

“Only in the last 20 years have we seen marketing change from spending money to interrupt people with advertising to market everything you make and everything you say…a lot of marketers didn’t get that memo.” – Seth Godin The average consumer goes through a minimum of five touch points with a business before converting, according […]

When I hear the words change management, my mind immediately thinks of the scene in Office Space where the employees meet with the consultants (“The Bobs”) to answer their question: “What would you say you do here?” All joking aside – change management is often misunderstood. After listening to a recent podcast about the subject, […]

Vegas here we come! Adobe Summit 2016 is two weeks away, and our team at Perficient is excited to take part in this premier digital marketing conference. The 2016 event has relocated to Las Vegas from its former site in Salt Lake City, indicating the growth of Adobe as a leader in digital experience platforms. […]

“Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford Perficient is built upon a foundation of successful collaboration with our partners. It is with great pride and excitement that we announce the elevation of Adobe to an Enterprise Partner. This distinction is reserved for our largest and strongest […]

So many channels, countless vendor options The rapidly growing marketing technology landscape is converging around content, customer data, marketing, and commerce. The marketing technologies landscape diagram from Scott Brinker best illustrates the complexities we face as marketers.  In January 2014, there were 947 vendors listed. By 2015, the number of vendors exploded to nearly 2,000. CMOs and […]

Digital transformation is more than an aspirational goal for organizations. Elevated customer expectations and the rapid pace of business means this evolution is necessary for not only thriving today but also for succeeding in the decades to come. CMS Wire published a solid recap of Perficient’s latest webinar on overcoming the five barriers to digital […]

In the span of two decades, eCommerce has transformed our daily lives. While many initially rejected the idea of online shopping in exchange for an in-store experience, this is now the place where customers go first. Because of this change in buyer behavior, eCommerce sites are now a necessity for businesses. However, building and managing […]

It’s the day after the big game. The Denver Broncos are still bathing in Super Bowl victory, but what about the advertisers? Some might feel like this CMO. Yes, the brands who advertise during the Super Bowl have the budgets pay for a captive audience of 115+ million viewers. But does it make sense to […]

When watching the Summer Olympics, the track and field athletes are astounding to watch, especially the 110 or 100-meter hurdles. How is it possible to run at such speeds, successfully clear each hurdle, and cross the finish line in record time? You may feel the same when it comes to digital transformation. Making an organizational […]

“Slow and steady wins the race.” – From ‘The Tortoise and the Hare’ While the moral of this famous Aesop tale applies to a variety of situations, it’s just not the case for the modern B2B marketplace. The pace continues to accelerate, and companies that are slow to respond will be left in the dust. […]