Stephanie Gallina – Senior Manager, Microsoft + CXC Partner Marketing

Just a few decades ago, marketers dreamed of the opportunity to target individual customers. Fast-forward to today, and it’s a reality. We now live in an always-connected world where customers are creating volumes of data that makes it possible to personalize marketing across millions of devices. 94% of companies realize that personalization is critical to […]

No one has yet to build a time machine to take us 15 years (or even 60 seconds) into the future. It stands to reason that some companies may see predictive analytics as something of science fiction. However, organizations have been putting this to use for the past few years, and it’s gaining in popularity. […]

Change is inevitable and not easy – even when it ultimately improves your business. There’s significant change involved when adopting a new digital marketing platform (DMP). You have to re-imagine how to develop and create content, how to interact with your customers, how to create desired workflows, how to adjust to new technology and integrate […]

The digital commerce landscape is highly competitive and estimated to continue growing rapidly for B2C and B2B in the coming years. $3.5 trillion forecast for B2C eCommerce by 2019 (eMarketer) $1 trillion forecast for B2B eCommerce by 2020 (Forrester) While this is a prime opportunity for B2C and B2B companies, the brands that deliver exceptional […]

Actionable analytics are powerful for moving your business forward. In previous posts, we revealed the difference between vanity and actionable metrics and how to capture actionable metrics through five key features of an analytics platform. However, making the shift to applying data-driven marketing goes deeper than implementing the right platform. You also have to align people […]

Adobe, one of our Enterprise Partners, was recently recognized as a Leader in Gartner’s 2016 Magic Quadrant for Mobile App Development Platforms. 2016 marks the fourth year that Adobe has been honored with this recognition. Gartner evaluated 17 vendors on a wide range of criteria, including cross-platform development, ability to deploy and manage apps across […]

Today’s marketers feel the pressure to justify the effectiveness (and spend) of their digital marketing efforts. How many people opened and clicked through your e-mail campaign? What’s your cost per click? How many times was your content downloaded? How many views did your video get? As outlined in a previous post, these questions fall under […]

As B2B eCommerce continues to grow, so do the demands of business buyers. Blame it on Amazon, Apple, and other online retailers that have raised the bar on customer experience. Whether you are a B2C or B2B buyer, this is the experience we all desire. Companies that provide deep content, product images and videos, product […]

“Change is the only constant.” While Heraclitus, an ancient Greek philosopher, wrote these words thousands of years ago, they still hold true today – especially in the world of digital marketing. Change is never easy, even when it can enhance your business. Several aspects to consider when adopting a new digital marketing platform (DMP) include: Re-imagining […]

A few months ago Adobe, one of our Enterprise Partners, approached our team at Perficient Digital with a special assignment. The mission, if we chose to accept it, was to create a proof of concept (POC) that highlighted the capabilities of Adobe Experience Manager Mobile for an industry vertical. “Perficient has strong experience in the […]

Over the last several weeks, our friends with Adobe Marketing Cloud (@AdobeMktgCloud) have hosted a series of conversations on Twitter called #AdobeChat. These hour-long sessions bring together marketers, industry thought-leaders, and select Adobe Business Partners to discuss a range of relevant digital marketing topics including data-driven marketing, mobile experience and apps, and programmatic advertising. The […]

“Content is king.” As a marketer, I’ve heard this phrase repeatedly over the last several years. But does the same idea apply to B2B eCommerce? According to DemandGen, the stats to support the importance of content and commerce are telling: 82% of B2B buyers said the winning vendor’s content significantly influenced their decision 87% stated […]