Over the past three years working with Marketing Cloud Personalization (formerly Interaction Studio), I’ve always been intrigued by the Mobile icon and its capabilities. A few months ago, I decided to take a hands-on approach by developing my own application to explore this functionality firsthand, testing its implementation and understanding its real-world impact. And that […]
Raul Juliao Colina
Raul is a 7x Salesforce Certified and a Personalization Accredited Professional here at Perficient. Raul is very committed to his work, ready to help and always learning new things. He lives in Barranquilla Colombia with his family and friends and also loves doing quilling paper.
Blogs from this Author
How to Use the Personalization Connector for Salesforce Sales and Service Clouds
Have you ever wondered what happens if you connected Personalization with Sales and Service Clouds? The Personalization connector for Sales and Service Clouds exposes user data and server-side campaigns in Salesforce CRM for your contacts and leads. ✋ The Key for Success To use Personalization for Sales and Service Clouds, you’ll need to have: User […]
Sitemap: The Heart of Marketing Cloud Personalization
Personalization (formerly known as Interaction Studio) is a tool that exists inside the Salesforce Marketing Cloud tenant. It is mostly used to help the customer improve the user experience through web, mobile, and email. The sitemap is the heart of personalization. A good sitemap code implementation can lead you to an understanding of: How the […]