Perficient Author

YouTube is inarguably the web’s most dominant force in online video. But did you also know that YouTube is considered the world’s second-largest search engine? That’s based on the incredibly high level of search volume its internal search function receives, outpacing both Bing and Yahoo combined. This also means that if video plays a significant […]

Every strong brand adheres to a promise of quality, service, price or a combination of two. Yes, only a maximum of two. With anything beyond that, a brand attempts to be everything to everyone, which is unsustainable or not defined well enough to matter. While this is oversimplifying a bit (and frankly, that’s an understatement), […]

For the uninitiated, search engine optimization often sounds like some kind of digital witchcraft. With complex talk about algorithms and tactics and links and so on, it’s easy to get lost in the discussion. This makes it easy for the modern-day snake oil salesman to peddle outdated or inadvisable tactics to unsuspecting clients. It also […]

When defining new projects, it’s common to gather stakeholders, brainstorm business requirements, and document every need you hope to address. But how will you know if you’ve hit your mark? What will be used to determine whether the project is actually a success? Here’s the key: think beyond traditional business requirements. Identify and document how you will […]

In my previous post we talked about the major purpose for which the branch templates were originally invented: create different kinds of hierarchies in one click. We covered one of the cases: page hierarchy. Now let’s have a look at another case. Renderings Hierarchy (Case II) Another type of the hierarchy that is often created […]

Write this on your office wall: keyword rankings still matter for SEO success in 2015. This remains true, even as personalized search has made it difficult to track them accurately for all users (since no two users may necessarily see exactly the same search results in all instances). However, for many marketers dabbling in SEO, […]

Once a upon a time we were creating a website using Sitecore. We met in the conference room and started pretty peacefully. We were peaceful when were discussing how many page types we would need, we were still peaceful when we were talking what rendering we would have on each page type, and then… Someone […]

Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users. Navigation – Think hierarchy. Content is king. Your primary navigation should be logical groupings of the principal content on your site […]

The main goal of any business should be to connect and engage with customers in a meaningful way. That starts with understanding your customers’ behaviors and expectations. The next step? Translate that understanding into experiences customized for each member of your audience. Remember, every interaction is an opportunity to gain insights, build relationships and engage […]

Have you ever wondered what triggers those little stars and other extra snippets of information that sometimes show up in search results? The answer is Schema.org structured data markup. And if it’s not implemented on your site, you’re missing a powerful opportunity to boost your search engine optimization performance. What Is Schema.org? According to the experts […]

Should we use an alt attribute on all images? The answer is simple. YES. What if it is an image that is for decoration only? YES! You should still be using an alt attribute. If you are a web developer, you are likely aware of the SEO benefits of adding an alt attribute to images and that […]

First of all, brace yourself for a variety of metaphors – both mixed and mangled. Web design is no longer one-size-fits-all. That “size” is responsive. Of course, sometimes building a separate website or application is the best option. If you have a captive audience (e.g., intranet or portal) and know which device(s) they will be […]