Perficient Author

Last week, the Digital Health Solutions team had the pleasure of joining hundreds of healthcare marketing, public relations, and IT pros in New Orleans for the fifth annual “Healthcare IT Marketing & PR Conference” (#HITMC). We saw two impactful presentations showcasing the importance of brand awareness and perception. More importantly, how these two organizations used […]

New to this blog series? Be sure to start by reading Marketing Cloud Lead Submission (Part 1): How to Build Your Foundation. Now once you have your data and variables defined from your submission, you can process your data to Salesforce. If you are creating a new Lead or Contact, the process is the same (only […]

For many single landing page solutions, the primary goal is generating leads. In this two-part blog series, we will share a process to capture those leads, using AMPScript through Salesforce Marketing Cloud, and then add users to a campaign. AMPScript as a language allows for some great customization options in user experience, plus it’s a […]

Facebook updates its algorithms more often than marketers might like. The most recent update once again decreases Pages’ organic newsfeed rankings and favors individuals’ rankings. Mark Zuckerberg, Facebook CEO, says the goal of the pivot is to move users from the solitary and passive experience of consuming newsfeed toward more connections and interactions. Zuckerberg also […]

Flows in Salesforce, also known as Visual Workflows, are powerful tools that allow for the automation of various business processes without the use of custom code. The cloud flow designer allows you to build flows that execute logic, interact with Salesforce, call Apex classes and collect data from a user in screen elements. The Winter […]

Have you ever had a customer say, “Have you seen the Domino’s pizza tracker? That’s what I want.” We’ve all seen the commercial, right? Set to the Ferris Bueller theme, a young man receives a notification from his smartwatch and hurries home to meet the Domino’s pizza delivery man at his doorstep. What does this tell us? […]

For the past 11 years, Perficient has been attending Dreamforce in San Francisco. Each year we leave inspired, intrigued and energized about the new developments, new technology and new applications that we can leverage for our clients. It is the place to dream, discover and – most importantly – collaborate with others in the industry. […]

Starting around Thanksgiving and continuing into early January, it’s common to see noticeably lower traffic to your digital channels. This problem isn’t unique to healthcare. Unless you’re a holiday-themed company or you market and sell holiday gifts, your organization likely will feel the pain of the “December dip.” In retail industries with ecommerce options, it’s […]

I always appreciate a visually appealing site or app. You know how it works: you’re clicking around and come to a website that makes you sit back and think, “Ahh, this is where I want to be.” You might even share the link with a few friends or colleagues. You assume when you dig into […]

Podcasts are an effective tool to easily engage with a diverse audience of healthcare consumers. Men and women of various ages actively download or listen live to podcasts, and they want relevant, unique content to entertain and educate them on the go. In 2016, 64 percent of people age 12 and older who listened to […]

This week, #TeamPerficient is participating in the Healthcare Internet Conference 2017. One of the most striking themes across the sessions is the need for insightful measurement. Implementing an effective digital strategy requires choosing measurable key performance indicators (KPIs) and tools that allow you to measure them. This process looks different for every healthcare organization, but […]

The other day, I sent a birthday wish to my brother, living on the other side of the globe, via Facebook Messenger. Right after I hit “Send” on the message, Facebook’s very own M popped up asking if I needed some help. From Siri (iPhone’s built-in digital assistant) to mobile messaging platforms like M, chatbots (aka messaging bots) have […]